Key Takeaways

1 Personal Financial Outlook

*How pessimistic or optimistic do you feel about your ability to meet your personal financial needs in 6 months? (N = 1,000)*
Response	Percent
Very pessimistic	11%
Somewhat pessimistic	19%
Neutral - neither pessimistic or optimistic	22%
Somewhat optimistic	28%
Very optimistic	20%

1.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Very pessimistic	8%	14%	12%	9%
Somewhat pessimistic	19%	21%	17%	18%
Neutral - neither pessimistic or optimistic	27%	25%	23%	12%
Somewhat optimistic	30%	24%	28%	31%
Very optimistic	16%	16%	21%	30%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Very pessimistic	19%	9%	7%	8%
Somewhat pessimistic	21%	21%	15%	12%
Neutral - neither pessimistic or optimistic	27%	22%	17%	16%
Somewhat optimistic	23%	30%	30%	29%
Very optimistic	10%	19%	31%	36%

Gender


Response	Male	Female
Very pessimistic	11%	12%
Somewhat pessimistic	16%	22%
Neutral - neither pessimistic or optimistic	19%	24%
Somewhat optimistic	28%	28%
Very optimistic	26%	15%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Very pessimistic	15%	11%	7%
Somewhat pessimistic	18%	21%	19%
Neutral - neither pessimistic or optimistic	27%	20%	17%
Somewhat optimistic	23%	28%	32%
Very optimistic	16%	20%	25%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Very pessimistic	12%	4%	15%	11%
Somewhat pessimistic	19%	19%	20%	17%
Neutral - neither pessimistic or optimistic	19%	24%	25%	30%
Somewhat optimistic	28%	27%	28%	27%
Very optimistic	22%	27%	13%	15%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Very pessimistic	9%	16%	12%
Somewhat pessimistic	22%	18%	15%
Neutral - neither pessimistic or optimistic	19%	38%	18%
Somewhat optimistic	30%	19%	29%
Very optimistic	20%	8%	26%

2 Interest in Online College Programs

*How interested would you be in online education for a college degree? (N = 1,000)*
Response	Percent
Very interested	11%
Somewhat interested	22%
Neither interested or uninterested	14%
Somewhat uninterested	10%
Very uninterested	21%
I already have a college degree	21%

2.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Very interested	19%	15%	8%	3%
Somewhat interested	29%	26%	18%	13%
Neither interested or uninterested	16%	18%	13%	8%
Somewhat uninterested	11%	12%	13%	5%
Very uninterested	11%	15%	30%	31%
I already have a college degree	14%	15%	18%	40%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Very interested	9%	12%	18%	7%
Somewhat interested	19%	24%	23%	16%
Neither interested or uninterested	22%	12%	8%	9%
Somewhat uninterested	10%	11%	8%	12%
Very uninterested	31%	19%	14%	15%
I already have a college degree	9%	22%	28%	41%

Gender


Response	Male	Female
Very interested	11%	12%
Somewhat interested	24%	20%
Neither interested or uninterested	15%	13%
Somewhat uninterested	8%	12%
Very uninterested	19%	23%
I already have a college degree	22%	21%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Very interested	10%	13%	12%
Somewhat interested	19%	26%	21%
Neither interested or uninterested	19%	15%	8%
Somewhat uninterested	11%	13%	7%
Very uninterested	38%	22%	4%
I already have a college degree	2%	11%	48%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Very interested	7%	23%	17%	14%
Somewhat interested	18%	18%	33%	31%
Neither interested or uninterested	12%	18%	20%	10%
Somewhat uninterested	11%	9%	8%	12%
Very uninterested	27%	21%	10%	12%
I already have a college degree	26%	12%	13%	21%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Very interested	14%	12%	9%
Somewhat interested	22%	19%	22%
Neither interested or uninterested	13%	23%	12%
Somewhat uninterested	10%	12%	10%
Very uninterested	15%	24%	27%
I already have a college degree	27%	10%	21%

3 Local News Viewing Habits

*Thinking about local news, are you watching more, less or the same amount as you did 5 years ago? (N = 1,000)*
Response	Percent
More	26%
Less	32%
Same	31%
Don’t watch local news	11%

3.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
More	35%	24%	25%	21%
Less	26%	33%	36%	34%
Same	25%	31%	29%	37%
Don’t watch local news	14%	12%	10%	8%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
More	23%	28%	27%	21%
Less	30%	36%	30%	30%
Same	32%	27%	33%	40%
Don’t watch local news	15%	10%	10%	10%

Gender


Response	Male	Female
More	24%	27%
Less	33%	32%
Same	34%	28%
Don’t watch local news	10%	13%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
More	28%	25%	24%
Less	30%	35%	33%
Same	29%	29%	33%
Don’t watch local news	13%	10%	9%

Race/Ethnicity


Response	White	Black	Hispanic	Other
More	21%	37%	33%	29%
Less	33%	32%	30%	34%
Same	33%	25%	29%	27%
Don’t watch local news	13%	6%	8%	10%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
More	29%	18%	26%
Less	30%	35%	34%
Same	31%	31%	30%
Don’t watch local news	10%	16%	10%

4 Credit Card-Related News Consumption

*How frequently do you consume credit card-related news? (N = 1,000)*
Response	Percent
Often	6%
Somewhat Often	12%
Occasionally	27%
Rarely	37%
Never	17%

4.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Often	8%	9%	4%	4%
Somewhat Often	16%	15%	8%	8%
Occasionally	24%	24%	29%	32%
Rarely	36%	34%	38%	44%
Never	16%	19%	20%	13%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Often	4%	5%	14%	8%
Somewhat Often	7%	16%	10%	11%
Occasionally	23%	29%	30%	27%
Rarely	43%	36%	31%	37%
Never	24%	14%	15%	16%

Gender


Response	Male	Female
Often	8%	5%
Somewhat Often	12%	12%
Occasionally	31%	23%
Rarely	35%	39%
Never	13%	21%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Often	6%	3%	9%
Somewhat Often	7%	15%	15%
Occasionally	20%	29%	32%
Rarely	41%	35%	36%
Never	25%	18%	8%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Often	5%	8%	9%	8%
Somewhat Often	10%	17%	15%	14%
Occasionally	25%	30%	29%	31%
Rarely	40%	33%	33%	36%
Never	20%	12%	14%	12%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Often	6%	3%	8%
Somewhat Often	12%	9%	13%
Occasionally	26%	27%	28%
Rarely	42%	40%	32%
Never	13%	21%	20%

5 Metal Credit Cards

*Which of the following, if any, best describes metal credit cards? (N = 1,000)*
Response	Percent
Durable	33%
Premium	16%
Fancy	12%
Innovative	9%
Hard to use	7%
Prestigious	7%
Common	6%
Other (please specify)	9%

5.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Durable	28%	31%	32%	40%
Premium	25%	17%	12%	11%
Fancy	18%	15%	11%	4%
Innovative	7%	11%	9%	9%
Hard to use	4%	6%	12%	9%
Prestigious	9%	7%	6%	6%
Common	7%	7%	6%	4%
Other (please specify)	2%	6%	12%	17%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Durable	36%	33%	32%	28%
Premium	11%	18%	16%	23%
Fancy	13%	11%	12%	12%
Innovative	11%	10%	6%	9%
Hard to use	7%	8%	9%	7%
Prestigious	4%	7%	10%	9%
Common	7%	7%	4%	4%
Other (please specify)	12%	6%	13%	8%

Gender


Response	Male	Female
Durable	30%	36%
Premium	18%	14%
Fancy	10%	14%
Innovative	10%	9%
Hard to use	7%	8%
Prestigious	9%	5%
Common	6%	6%
Other (please specify)	9%	9%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Durable	32%	31%	35%
Premium	12%	20%	18%
Fancy	15%	10%	11%
Innovative	12%	9%	7%
Hard to use	10%	6%	6%
Prestigious	3%	10%	8%
Common	8%	4%	6%
Other (please specify)	9%	10%	9%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Durable	35%	32%	28%	31%
Premium	14%	18%	21%	20%
Fancy	12%	12%	10%	16%
Innovative	8%	21%	9%	2%
Hard to use	8%	4%	12%	1%
Prestigious	6%	5%	9%	13%
Common	6%	3%	7%	8%
Other (please specify)	12%	5%	4%	8%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Durable	31%	37%	33%
Premium	18%	13%	15%
Fancy	13%	12%	11%
Innovative	10%	9%	9%
Hard to use	7%	3%	10%
Prestigious	6%	6%	8%
Common	5%	10%	6%
Other (please specify)	9%	10%	9%

6 Preferred Payment Method

*Do you prefer to use a debit card or credit card? (N = 1,000)*
Response	Percent
Debit card	60%
Credit card	40%

6.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Debit card	57%	70%	62%	44%
Credit card	43%	30%	38%	56%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Debit card	81%	57%	44%	39%
Credit card	19%	43%	56%	61%

Gender


Response	Male	Female
Debit card	52%	66%
Credit card	48%	34%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Debit card	77%	61%	41%
Credit card	23%	39%	59%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Debit card	56%	74%	66%	50%
Credit card	44%	26%	34%	50%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Debit card	60%	71%	55%
Credit card	40%	29%	45%

7 Home Prices Predictions

*Which of the following best describes how you predict home prices to change over the next year? (N = 1,000)*
Response	Percent
I expect them to increase greatly	32%
I expect them to increase slightly	39%
I expect them to stay the same	14%
I expect them to decrease slightly	13%
I expect them to decrease greatly	3%

7.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect them to increase greatly	45%	34%	34%	14%
I expect them to increase slightly	36%	35%	34%	52%
I expect them to stay the same	8%	19%	14%	12%
I expect them to decrease slightly	9%	9%	15%	20%
I expect them to decrease greatly	3%	3%	3%	2%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect them to increase greatly	42%	30%	28%	19%
I expect them to increase slightly	30%	39%	47%	48%
I expect them to stay the same	16%	14%	9%	12%
I expect them to decrease slightly	12%	13%	12%	18%
I expect them to decrease greatly	1%	4%	3%	3%

Gender


Response	Male	Female
I expect them to increase greatly	26%	37%
I expect them to increase slightly	43%	34%
I expect them to stay the same	14%	14%
I expect them to decrease slightly	14%	13%
I expect them to decrease greatly	2%	3%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect them to increase greatly	41%	28%	25%
I expect them to increase slightly	30%	40%	47%
I expect them to stay the same	15%	16%	11%
I expect them to decrease slightly	10%	15%	15%
I expect them to decrease greatly	4%	1%	3%

Race/Ethnicity


Response	White	Black	Hispanic	Other
I expect them to increase greatly	25%	50%	40%	35%
I expect them to increase slightly	43%	27%	32%	41%
I expect them to stay the same	14%	13%	16%	10%
I expect them to decrease slightly	15%	9%	10%	13%
I expect them to decrease greatly	3%	1%	3%	1%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect them to increase greatly	36%	38%	24%
I expect them to increase slightly	39%	34%	40%
I expect them to stay the same	10%	18%	16%
I expect them to decrease slightly	11%	7%	18%
I expect them to decrease greatly	4%	3%	2%

8 Familiarity with Insurance-Related Jobs

*Which of the following insurance-related jobs, if any, are you familiar with? Select all that apply. (N = 1,000)*
Item	Selected
Sales	61%
Broker	52%
Claims Analyst	43%
Underwriter	38%
Market Researcher	27%
Actuary	22%
None of the above	25%

8.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Sales	63%	59%	59%	66%
Broker	51%	51%	48%	58%
Market Researcher	42%	22%	20%	26%
Claims Analyst	38%	42%	43%	51%
Underwriter	22%	38%	42%	49%
Actuary	20%	16%	20%	34%
None of the above	24%	27%	28%	22%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Sales	49%	64%	70%	70%
Broker	36%	53%	63%	69%
Claims Analyst	28%	44%	55%	64%
Underwriter	21%	42%	47%	56%
Market Researcher	21%	28%	29%	33%
Actuary	8%	22%	35%	40%
None of the above	41%	21%	18%	15%

Gender


Response	Male	Female
Sales	61%	62%
Broker	52%	51%
Claims Analyst	44%	43%
Underwriter	40%	38%
Actuary	25%	19%
Market Researcher	24%	28%
None of the above	24%	27%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Sales	51%	62%	72%
Broker	38%	53%	64%
Claims Analyst	31%	42%	57%
Underwriter	25%	38%	53%
Market Researcher	20%	23%	35%
Actuary	8%	18%	39%
None of the above	38%	24%	13%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Sales	62%	64%	55%	67%
Broker	55%	50%	41%	59%
Claims Analyst	47%	33%	36%	48%
Underwriter	43%	39%	20%	44%
Actuary	25%	15%	11%	32%
Market Researcher	25%	30%	27%	31%
None of the above	26%	23%	27%	23%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Sales	69%	53%	57%
Broker	58%	39%	50%
Claims Analyst	47%	30%	45%
Underwriter	40%	25%	43%
Market Researcher	31%	20%	25%
Actuary	28%	11%	20%
None of the above	20%	40%	25%

9 Preferred Online Information Search Tool

*In the past 30 days, which tool have you used more often to search for information online? (N = 1,000)*
Response	Percent
Mostly Google Search	75%
Mostly ChatGPT	6%
I have used Google search and ChatGPT about the same	13%
I haven’t used either	5%

9.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Mostly Google Search	71%	71%	81%	81%
Mostly ChatGPT	6%	9%	4%	3%
I have used Google search and ChatGPT about the same	20%	16%	9%	8%
I haven’t used either	3%	4%	7%	8%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Mostly Google Search	79%	75%	68%	79%
Mostly ChatGPT	3%	7%	10%	2%
I have used Google search and ChatGPT about the same	10%	14%	17%	15%
I haven’t used either	7%	5%	4%	3%

Gender


Response	Male	Female
Mostly Google Search	75%	76%
Mostly ChatGPT	6%	5%
I have used Google search and ChatGPT about the same	14%	13%
I haven’t used either	5%	5%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Mostly Google Search	75%	76%	75%
Mostly ChatGPT	6%	4%	7%
I have used Google search and ChatGPT about the same	13%	12%	15%
I haven’t used either	7%	7%	3%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Mostly Google Search	80%	72%	65%	74%
Mostly ChatGPT	5%	9%	8%	7%
I have used Google search and ChatGPT about the same	10%	15%	23%	11%
I haven’t used either	5%	4%	4%	8%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Mostly Google Search	78%	74%	73%
Mostly ChatGPT	5%	6%	6%
I have used Google search and ChatGPT about the same	12%	13%	15%
I haven’t used either	5%	7%	5%

10 Human vs. AI Chatbot in Personal Health Discussions

*Would you rather talk to a human or an AI chatbot in an interview on your personal health? (N = 1,000)*
Response	Percent
Human	81%
AI chatbot	10%
Not sure	9%

10.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Human	76%	78%	85%	88%
AI chatbot	15%	14%	7%	3%
Not sure	9%	9%	7%	9%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Human	80%	80%	85%	84%
AI chatbot	7%	11%	11%	8%
Not sure	12%	8%	4%	8%

Gender


Response	Male	Female
Human	82%	81%
AI chatbot	11%	9%
Not sure	7%	10%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Human	81%	79%	84%
AI chatbot	9%	11%	10%
Not sure	10%	10%	6%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Human	86%	78%	69%	84%
AI chatbot	6%	10%	21%	10%
Not sure	8%	11%	10%	6%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Human	85%	77%	80%
AI chatbot	9%	9%	12%
Not sure	6%	14%	9%

11 Free Time Activities

*Which of the following best describes how you like to spend your free time? (N = 1,000)*
Response	Percent
With my immediate family	37%
By myself	30%
With my close friends	18%
With a large group of friends and family	7%
With my extended family	3%
With a large group, including people I don’t know	2%
Other	2%

11.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
With my immediate family	25%	38%	41%	41%
By myself	27%	34%	32%	26%
With my close friends	29%	17%	15%	15%
With a large group of friends and family	10%	5%	6%	8%
With my extended family	2%	2%	3%	7%
With a large group, including people I don’t know	4%	2%	1%	2%
Other	3%	2%	3%	2%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
With my immediate family	30%	37%	41%	48%
By myself	40%	28%	27%	21%
With my close friends	17%	20%	16%	19%
With a large group of friends and family	5%	9%	5%	5%
With my extended family	3%	3%	5%	3%
With a large group, including people I don’t know	2%	1%	5%	2%
Other	4%	2%	1%	1%

Gender


Response	Male	Female
With my immediate family	33%	41%
By myself	33%	28%
With my close friends	19%	17%
With a large group of friends and family	7%	7%
With my extended family	4%	3%
With a large group, including people I don’t know	2%	2%
Other	2%	2%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
With my immediate family	36%	35%	40%
By myself	37%	31%	22%
With my close friends	15%	17%	22%
With a large group of friends and family	5%	9%	7%
With my extended family	2%	3%	5%
With a large group, including people I don’t know	1%	3%	2%
Other	3%	2%	2%

Race/Ethnicity


Response	White	Black	Hispanic	Other
With my immediate family	39%	26%	32%	44%
By myself	28%	44%	28%	28%
With my close friends	18%	19%	18%	19%
With a large group of friends and family	7%	4%	9%	5%
With my extended family	3%	3%	6%	0%
With a large group, including people I don’t know	1%	3%	4%	2%
Other	2%	1%	4%	1%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
With my immediate family	36%	29%	41%
By myself	28%	42%	27%
With my close friends	23%	15%	14%
With a large group of friends and family	6%	6%	8%
With my extended family	3%	3%	4%
With a large group, including people I don’t know	2%	2%	2%
Other	2%	2%	3%

12 Alternative Income Sources

*Do you have a side hustle or hobby that you are trying to make money from, or other ways to make money outside from your primary job? (N = 1,000)*
Response	Percent
Yes	51%
No	49%

12.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	71%	58%	42%	33%
No	29%	42%	58%	67%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	51%	54%	53%	41%
No	49%	46%	47%	59%

Gender


Response	Male	Female
Yes	51%	51%
No	49%	49%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	49%	59%	48%
No	51%	41%	52%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Yes	46%	59%	64%	52%
No	54%	41%	36%	48%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	48%	59%	51%
No	52%	41%	49%

13 Work and Career

*When it comes to your work or career, which statements describe you? Select all that apply to you. (N = 1,000)*
Item	Selected
I consider myself to be a lifelong learner	41%
Great ideas can come from people of any age	37%
I have the energy needed to keep working for a long time	26%
I like taking on challenging assignments at work	26%
I plan on working at my job or career well past retirement age	18%
My work or career is my passion	17%
None of the above	4%
I’m not currently working	32%

13.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
I consider myself to be a lifelong learner	51%	46%	38%	27%
Great ideas can come from people of any age	44%	43%	37%	24%
I like taking on challenging assignments at work	32%	33%	24%	11%
I have the energy needed to keep working for a long time	31%	31%	25%	15%
My work or career is my passion	25%	21%	15%	7%
I plan on working at my job or career well past retirement age	19%	16%	22%	18%
None of the above	4%	5%	5%	3%
I’m not currently working	16%	22%	31%	60%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I consider myself to be a lifelong learner	32%	42%	42%	54%
Great ideas can come from people of any age	28%	38%	43%	48%
I have the energy needed to keep working for a long time	17%	29%	23%	39%
I like taking on challenging assignments at work	14%	30%	24%	38%
My work or career is my passion	12%	19%	21%	22%
I plan on working at my job or career well past retirement age	11%	20%	26%	22%
None of the above	6%	4%	4%	2%
I’m not currently working	45%	28%	27%	23%

Gender


Response	Male	Female
I consider myself to be a lifelong learner	45%	36%
Great ideas can come from people of any age	40%	34%
I have the energy needed to keep working for a long time	34%	18%
I like taking on challenging assignments at work	31%	20%
I plan on working at my job or career well past retirement age	23%	14%
My work or career is my passion	21%	14%
None of the above	3%	5%
I’m not currently working	25%	38%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I consider myself to be a lifelong learner	31%	41%	51%
Great ideas can come from people of any age	29%	36%	47%
I have the energy needed to keep working for a long time	23%	21%	34%
I like taking on challenging assignments at work	18%	26%	33%
My work or career is my passion	15%	16%	21%
I plan on working at my job or career well past retirement age	14%	17%	24%
None of the above	7%	3%	2%
I’m not currently working	38%	34%	24%

Race/Ethnicity


Response	White	Black	Hispanic	Other
I consider myself to be a lifelong learner	35%	55%	44%	50%
Great ideas can come from people of any age	35%	45%	34%	49%
I have the energy needed to keep working for a long time	23%	36%	25%	38%
I like taking on challenging assignments at work	22%	28%	28%	37%
I plan on working at my job or career well past retirement age	16%	20%	22%	24%
My work or career is my passion	13%	30%	20%	20%
None of the above	6%	2%	3%	1%
I’m not currently working	38%	23%	23%	20%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I consider myself to be a lifelong learner	45%	35%	39%
Great ideas can come from people of any age	44%	35%	32%
I have the energy needed to keep working for a long time	29%	20%	26%
I like taking on challenging assignments at work	27%	25%	25%
I plan on working at my job or career well past retirement age	20%	17%	17%
My work or career is my passion	19%	17%	16%
None of the above	4%	6%	4%
I’m not currently working	31%	30%	34%

14 Current Climate Topics

*What do you believe is the most important topic in our current climate? (N = 1,000)*
Response	Percent
Political Divide	41%
Financial Responsibility	20%
Climate Change	20%
Equal Rights	19%

14.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Equal Rights	36%	21%	15%	4%
Political Divide	32%	27%	46%	64%
Climate Change	19%	26%	18%	13%
Financial Responsibility	13%	26%	22%	18%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Political Divide	34%	41%	50%	45%
Climate Change	25%	21%	15%	13%
Equal Rights	22%	17%	19%	18%
Financial Responsibility	19%	22%	17%	24%

Gender


Response	Male	Female
Political Divide	45%	38%
Financial Responsibility	22%	19%
Climate Change	17%	22%
Equal Rights	16%	21%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Political Divide	34%	40%	48%
Climate Change	23%	17%	19%
Equal Rights	22%	20%	15%
Financial Responsibility	21%	23%	18%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Political Divide	45%	34%	36%	32%
Financial Responsibility	23%	11%	18%	20%
Climate Change	19%	19%	20%	24%
Equal Rights	12%	36%	25%	24%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Political Divide	43%	30%	44%
Climate Change	27%	23%	12%
Equal Rights	23%	28%	10%
Financial Responsibility	8%	20%	34%

15 Trust in US Government to Enhance International Reputation

*What level of trust do you have with the current US government to improve the US profile internationally? (N = 1,000)*
Response	Percent
No trust at all	36%
Low trust	24%
Moderate trust	25%
High trust	10%
Complete trust	4%

15.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
No trust at all	34%	37%	37%	36%
Low trust	29%	23%	25%	22%
Moderate trust	26%	29%	20%	22%
High trust	6%	7%	14%	15%
Complete trust	3%	4%	3%	5%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
No trust at all	39%	35%	37%	38%
Low trust	26%	27%	19%	20%
Moderate trust	28%	23%	26%	24%
High trust	6%	12%	12%	13%
Complete trust	2%	4%	6%	5%

Gender


Response	Male	Female
No trust at all	35%	37%
Low trust	21%	28%
Moderate trust	26%	24%
High trust	13%	8%
Complete trust	5%	3%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
No trust at all	35%	34%	40%
Low trust	26%	23%	24%
Moderate trust	27%	25%	22%
High trust	10%	13%	10%
Complete trust	3%	5%	5%

Race/Ethnicity


Response	White	Black	Hispanic	Other
No trust at all	36%	41%	31%	44%
Low trust	24%	28%	27%	20%
Moderate trust	23%	26%	30%	27%
High trust	14%	5%	6%	6%
Complete trust	4%	1%	6%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
No trust at all	56%	54%	9%
Low trust	28%	23%	21%
Moderate trust	13%	21%	39%
High trust	3%	1%	23%
Complete trust	1%	1%	8%

16 Reading Preferences

*Do you read more books in the summer or winter? (N = 1,000)*
Response	Percent
I read the same amount of books regardless of the season.	46%
I read more books in the winter.	22%
I read more books in the summer.	7%
I read the most books during another season.	5%
I don’t read books.	20%

16.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
I read the same amount of books regardless of the season.	36%	45%	47%	57%
I read more books in the winter.	22%	23%	21%	21%
I read more books in the summer.	16%	6%	4%	4%
I read the most books during another season.	9%	6%	2%	1%
I don’t read books.	17%	20%	26%	17%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I read the same amount of books regardless of the season.	41%	47%	51%	51%
I read more books in the winter.	17%	24%	22%	23%
I read more books in the summer.	5%	7%	9%	10%
I read the most books during another season.	7%	4%	4%	4%
I don’t read books.	31%	18%	13%	13%

Gender


Response	Male	Female
I read the same amount of books regardless of the season.	46%	47%
I read more books in the winter.	23%	21%
I read more books in the summer.	5%	9%
I read the most books during another season.	4%	5%
I don’t read books.	22%	19%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I read the same amount of books regardless of the season.	39%	49%	52%
I read more books in the winter.	21%	23%	21%
I read more books in the summer.	5%	8%	9%
I read the most books during another season.	4%	4%	5%
I don’t read books.	31%	17%	12%

Race/Ethnicity


Response	White	Black	Hispanic	Other
I read the same amount of books regardless of the season.	47%	52%	35%	54%
I read more books in the winter.	22%	24%	20%	18%
I read more books in the summer.	7%	4%	9%	7%
I read the most books during another season.	2%	5%	11%	6%
I don’t read books.	21%	14%	24%	15%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I read the same amount of books regardless of the season.	52%	40%	43%
I read more books in the winter.	20%	20%	25%
I read more books in the summer.	8%	6%	7%
I read the most books during another season.	5%	6%	4%
I don’t read books.	15%	28%	22%

17 Favorite Music Genre

*Which of the following, if any, is your favorite type of music? (N = 1,000)*
Response	Percent
Rock	22%
Classic Hits	21%
Hip-Hop	18%
Country	14%
Top 40	8%
Other (please specify)	17%

17.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Rock	17%	21%	26%	26%
Classic Hits	8%	16%	24%	37%
Hip-Hop	30%	26%	12%	1%
Country	11%	15%	14%	13%
Top 40	16%	8%	6%	3%
Other (please specify)	18%	13%	18%	20%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Rock	23%	23%	19%	23%
Classic Hits	15%	23%	24%	25%
Hip-Hop	19%	19%	15%	16%
Country	16%	14%	12%	8%
Top 40	8%	7%	10%	11%
Other (please specify)	19%	15%	20%	17%

Gender


Response	Male	Female
Rock	27%	17%
Classic Hits	22%	20%
Hip-Hop	18%	18%
Country	10%	17%
Top 40	7%	10%
Other (please specify)	15%	18%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Rock	24%	21%	22%
Classic Hits	15%	23%	25%
Hip-Hop	20%	19%	15%
Country	18%	12%	10%
Top 40	8%	4%	11%
Other (please specify)	14%	21%	17%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Rock	27%	7%	21%	15%
Classic Hits	24%	11%	21%	16%
Hip-Hop	7%	55%	25%	26%
Country	19%	2%	8%	6%
Top 40	7%	4%	10%	17%
Other (please specify)	16%	21%	15%	21%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Rock	20%	20%	26%
Classic Hits	22%	14%	23%
Hip-Hop	18%	23%	15%
Country	8%	15%	19%
Top 40	11%	5%	6%
Other (please specify)	21%	22%	11%

18 Favorite Sports

*Which of the following, if any, is your favorite sport? (N = 1,000)*
Response	Percent
Football	31%
Basketball	14%
Baseball	13%
Soccer	8%
Hockey	4%
Other (please specify)	9%
I don’t like sports	22%

18.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Football	19%	35%	33%	34%
Basketball	20%	16%	10%	10%
Baseball	5%	8%	17%	20%
Soccer	14%	9%	6%	2%
Hockey	5%	4%	3%	4%
Other (please specify)	11%	7%	7%	11%
I don’t like sports	27%	20%	23%	18%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Football	30%	32%	34%	26%
Basketball	12%	15%	13%	15%
Baseball	9%	15%	9%	17%
Soccer	6%	7%	12%	10%
Hockey	4%	4%	5%	5%
Other (please specify)	10%	7%	11%	9%
I don’t like sports	30%	20%	16%	17%

Gender


Response	Male	Female
Football	34%	29%
Basketball	15%	13%
Baseball	14%	12%
Soccer	9%	6%
Hockey	4%	4%
Other (please specify)	10%	7%
I don’t like sports	13%	29%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Football	33%	27%	32%
Basketball	10%	17%	16%
Baseball	11%	14%	14%
Soccer	7%	4%	11%
Hockey	5%	4%	4%
Other (please specify)	8%	9%	10%
I don’t like sports	27%	25%	13%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Football	34%	45%	23%	16%
Basketball	9%	25%	18%	25%
Baseball	16%	3%	11%	6%
Soccer	4%	4%	21%	9%
Hockey	6%	1%	2%	4%
Other (please specify)	8%	5%	9%	15%
I don’t like sports	24%	18%	16%	25%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Football	33%	31%	30%
Basketball	15%	9%	15%
Baseball	11%	10%	16%
Soccer	10%	6%	6%
Hockey	3%	5%	6%
Other (please specify)	9%	6%	9%
I don’t like sports	20%	33%	19%

19 Familiarity with Sports Teams

*Which of these teams, if any, have you heard of? Select all that apply. (N = 1,000)*
Item	Selected
Manchester United	60%
Chelsea	43%
West Ham United	18%
Bournemouth Fc	9%
None of the above	35%

19.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Manchester United	63%	60%	55%	62%
Chelsea	44%	39%	43%	46%
West Ham United	20%	19%	17%	17%
Bournemouth Fc	15%	11%	6%	5%
None of the above	29%	35%	42%	34%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Manchester United	44%	61%	72%	81%
Chelsea	27%	42%	57%	66%
West Ham United	10%	18%	27%	28%
Bournemouth Fc	4%	9%	15%	16%
None of the above	53%	35%	22%	16%

Gender


Response	Male	Female
Manchester United	72%	49%
Chelsea	56%	31%
West Ham United	26%	11%
Bournemouth Fc	15%	4%
None of the above	23%	48%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Manchester United	44%	63%	75%
Chelsea	23%	40%	64%
West Ham United	7%	17%	30%
Bournemouth Fc	4%	10%	15%
None of the above	54%	33%	19%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Manchester United	60%	51%	58%	73%
Chelsea	42%	37%	42%	55%
West Ham United	18%	11%	24%	20%
Bournemouth Fc	8%	7%	14%	11%
None of the above	37%	44%	31%	24%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Manchester United	68%	51%	56%
Chelsea	52%	32%	37%
West Ham United	22%	13%	16%
Bournemouth Fc	12%	5%	9%
None of the above	28%	46%	39%

20 2019 Houston Astros’ World Series Championship

*Do the 2019 Houston Astros deserve to have their world series championship revoked for cheating? (N = 1,000)*
Response	Percent
Yes	34%
No	12%
I don’t know	55%

20.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	28%	36%	35%	34%
No	10%	11%	14%	12%
I don’t know	61%	53%	51%	55%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	31%	34%	40%	32%
No	11%	11%	12%	18%
I don’t know	58%	56%	48%	50%

Gender


Response	Male	Female
Yes	38%	31%
No	15%	8%
I don’t know	47%	61%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	31%	37%	35%
No	11%	11%	13%
I don’t know	58%	53%	53%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Yes	33%	38%	38%	28%
No	12%	9%	13%	11%
I don’t know	56%	53%	48%	61%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	36%	25%	36%
No	10%	12%	13%
I don’t know	54%	63%	52%

21 Hottest NYC Neighborhoods

*In your opinion, what is the hottest NYC neighborhood? (N = 1,000)*
Response	Percent
West Village	14%
Lower East Side	14%
Williamsburg	7%
I’m not sure	64%

21.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
West Village	15%	13%	16%	14%
Lower East Side	15%	17%	13%	13%
Williamsburg	11%	7%	5%	4%
I’m not sure	59%	63%	66%	69%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
West Village	11%	16%	14%	16%
Lower East Side	14%	15%	18%	11%
Williamsburg	5%	7%	10%	8%
I’m not sure	71%	62%	58%	65%

Gender


Response	Male	Female
West Village	14%	15%
Lower East Side	14%	15%
Williamsburg	9%	5%
I’m not sure	63%	66%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
West Village	12%	14%	17%
Lower East Side	14%	16%	13%
Williamsburg	5%	6%	9%
I’m not sure	68%	64%	61%

Race/Ethnicity


Response	White	Black	Hispanic	Other
West Village	14%	12%	19%	14%
Lower East Side	12%	18%	21%	12%
Williamsburg	6%	6%	9%	7%
I’m not sure	68%	64%	51%	67%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
West Village	17%	9%	14%
Lower East Side	15%	15%	14%
Williamsburg	8%	4%	6%
I’m not sure	60%	72%	65%

22 Personal Care Routines

*In your personal care routine, which factor matters more to you? (N = 1,000)*
Response	Percent
Scent	11%
Moisturization	30%
Both are equally important	47%
Neither	12%

22.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Scent	9%	12%	11%	11%
Moisturization	36%	28%	26%	32%
Both are equally important	50%	52%	49%	35%
Neither	5%	8%	14%	22%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Scent	10%	12%	11%	10%
Moisturization	23%	31%	34%	35%
Both are equally important	54%	48%	40%	36%
Neither	13%	9%	14%	19%

Gender


Response	Male	Female
Scent	16%	6%
Moisturization	20%	39%
Both are equally important	45%	49%
Neither	19%	6%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Scent	12%	10%	10%
Moisturization	24%	26%	39%
Both are equally important	52%	54%	37%
Neither	11%	11%	14%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Scent	15%	4%	6%	6%
Moisturization	31%	23%	27%	41%
Both are equally important	40%	68%	57%	43%
Neither	15%	4%	10%	10%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Scent	8%	8%	15%
Moisturization	34%	26%	27%
Both are equally important	47%	47%	47%
Neither	11%	18%	11%

23 Dryer Sheet Scents

*What scent do you prefer for your dryer sheet? (N = 1,000)*
Response	Percent
Matching my laundry detergent	27%
Matching my fabric softener	18%
Matching my scent booster	13%
Unscented dryer sheet	21%
I do not use dryer sheets	20%

23.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Matching my laundry detergent	25%	36%	30%	14%
Matching my fabric softener	22%	19%	19%	13%
Matching my scent booster	17%	16%	13%	7%
Unscented dryer sheet	17%	15%	21%	35%
I do not use dryer sheets	20%	15%	17%	31%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Matching my laundry detergent	29%	30%	22%	20%
Matching my fabric softener	21%	19%	18%	10%
Matching my scent booster	14%	14%	11%	10%
Unscented dryer sheet	16%	20%	26%	34%
I do not use dryer sheets	20%	18%	23%	26%

Gender


Response	Male	Female
Matching my laundry detergent	21%	33%
Matching my fabric softener	20%	17%
Matching my scent booster	12%	14%
Unscented dryer sheet	26%	17%
I do not use dryer sheets	22%	19%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Matching my laundry detergent	31%	27%	23%
Matching my fabric softener	22%	19%	14%
Matching my scent booster	15%	15%	10%
Unscented dryer sheet	15%	19%	30%
I do not use dryer sheets	17%	21%	23%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Matching my laundry detergent	25%	41%	25%	25%
Matching my fabric softener	15%	27%	26%	13%
Matching my scent booster	11%	17%	18%	13%
Unscented dryer sheet	26%	8%	14%	23%
I do not use dryer sheets	23%	7%	16%	26%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Matching my laundry detergent	22%	31%	31%
Matching my fabric softener	19%	16%	19%
Matching my scent booster	13%	21%	10%
Unscented dryer sheet	25%	13%	22%
I do not use dryer sheets	22%	20%	19%

24 Favorite Color

*Which of the following, if any, is your favorite color? (N = 1,000)*
Response	Percent
Blue	40%
Red	17%
Green	15%
Yellow	6%
White	2%
Other (please specify)	20%

24.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Blue	34%	36%	43%	48%
Red	25%	15%	16%	13%
Green	12%	16%	12%	18%
Yellow	7%	6%	6%	5%
White	2%	4%	2%	0%
Other (please specify)	19%	22%	20%	16%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Blue	34%	39%	42%	56%
Red	19%	18%	14%	13%
Green	17%	16%	15%	7%
Yellow	5%	5%	11%	7%
White	3%	2%	1%	3%
Other (please specify)	22%	20%	16%	14%

Gender


Response	Male	Female
Blue	49%	32%
Red	19%	16%
Green	13%	17%
Yellow	5%	8%
White	3%	2%
Other (please specify)	12%	26%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Blue	34%	39%	47%
Red	24%	15%	11%
Green	14%	12%	17%
Yellow	4%	5%	9%
White	2%	3%	2%
Other (please specify)	21%	25%	14%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Blue	43%	34%	34%	38%
Red	15%	25%	18%	20%
Green	16%	10%	14%	17%
Yellow	6%	8%	7%	6%
White	1%	4%	5%	0%
Other (please specify)	19%	20%	20%	19%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Blue	42%	31%	41%
Red	16%	22%	16%
Green	14%	15%	15%
Yellow	6%	3%	8%
White	2%	5%	2%
Other (please specify)	20%	24%	17%

25 Excitement for Second Half of 2025

*What are you most excited about the second half of 2025? (N = 1,000)*
Response	Percent
Holiday Season	44%
Halloween	18%
Thanksgiving	18%
Don’t care. Take me to 2026.	21%

25.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Holiday Season	44%	42%	48%	44%
Halloween	26%	26%	12%	5%
Thanksgiving	17%	15%	18%	22%
Don’t care. Take me to 2026.	12%	18%	23%	30%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Holiday Season	40%	41%	52%	55%
Halloween	22%	18%	16%	9%
Thanksgiving	12%	21%	16%	17%
Don’t care. Take me to 2026.	25%	20%	15%	18%

Gender


Response	Male	Female
Holiday Season	43%	46%
Halloween	14%	20%
Thanksgiving	20%	16%
Don’t care. Take me to 2026.	23%	19%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Holiday Season	41%	41%	49%
Halloween	22%	19%	13%
Thanksgiving	15%	16%	21%
Don’t care. Take me to 2026.	22%	23%	17%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Holiday Season	42%	54%	42%	52%
Halloween	20%	7%	21%	13%
Thanksgiving	16%	19%	23%	16%
Don’t care. Take me to 2026.	23%	21%	14%	19%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Holiday Season	45%	37%	46%
Halloween	17%	20%	18%
Thanksgiving	18%	12%	19%
Don’t care. Take me to 2026.	19%	32%	17%

26 Driver Distraction Factors

*In your opinion, which of the following, if any, can distract a driver while driving? Select all that apply. (N = 1,000)*
Item	Selected
Eating	85%
Talking	71%
Music	45%
Glasses	16%
None of the above	4%

26.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Eating	85%	83%	84%	90%
Talking	71%	69%	71%	72%
Music	57%	49%	42%	32%
Glasses	11%	21%	16%	12%
None of the above	3%	5%	5%	2%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Eating	86%	82%	89%	90%
Talking	70%	70%	71%	75%
Music	46%	44%	45%	46%
Glasses	15%	17%	14%	15%
None of the above	4%	4%	3%	4%

Gender


Response	Male	Female
Eating	86%	84%
Talking	69%	72%
Music	44%	46%
Glasses	15%	17%
None of the above	3%	5%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Eating	85%	83%	87%
Talking	67%	69%	76%
Music	43%	43%	49%
Glasses	15%	15%	17%
None of the above	5%	3%	3%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Eating	87%	85%	78%	87%
Talking	71%	77%	60%	80%
Music	42%	53%	45%	54%
Glasses	16%	11%	21%	13%
None of the above	4%	0%	6%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Eating	87%	84%	84%
Talking	74%	70%	68%
Music	47%	46%	43%
Glasses	15%	16%	16%
None of the above	2%	7%	4%

27 Interest in Purchasing a Robot Assistant (Optimus)

*How likely are you to buy a robot assistant like Optimus? (N = 1,000)*
Response	Percent
Extremely unlikely	49%
Very unlikely	13%
Unlikely	10%
Neither likely nor unlikely	16%
Likely	5%
Very likely	3%
Extremely likely	3%

27.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Extremely unlikely	44%	44%	49%	62%
Very unlikely	12%	12%	14%	15%
Unlikely	8%	10%	13%	9%
Neither likely nor unlikely	16%	21%	18%	7%
Likely	8%	7%	3%	3%
Very likely	6%	2%	2%	3%
Extremely likely	6%	4%	1%	2%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Extremely unlikely	51%	49%	48%	50%
Very unlikely	13%	13%	17%	9%
Unlikely	8%	10%	10%	15%
Neither likely nor unlikely	21%	16%	8%	16%
Likely	3%	6%	9%	5%
Very likely	2%	3%	6%	2%
Extremely likely	2%	4%	3%	4%

Gender


Response	Male	Female
Extremely unlikely	44%	55%
Very unlikely	14%	12%
Unlikely	10%	10%
Neither likely nor unlikely	17%	15%
Likely	7%	3%
Very likely	3%	3%
Extremely likely	4%	2%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Extremely unlikely	53%	45%	49%
Very unlikely	12%	15%	13%
Unlikely	9%	11%	10%
Neither likely nor unlikely	18%	15%	16%
Likely	4%	5%	7%
Very likely	2%	4%	3%
Extremely likely	2%	5%	3%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Extremely unlikely	57%	45%	31%	45%
Very unlikely	14%	9%	11%	17%
Unlikely	9%	9%	14%	10%
Neither likely nor unlikely	13%	22%	22%	17%
Likely	3%	5%	11%	6%
Very likely	2%	6%	3%	3%
Extremely likely	2%	5%	7%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Extremely unlikely	53%	46%	48%
Very unlikely	12%	14%	13%
Unlikely	11%	4%	11%
Neither likely nor unlikely	15%	24%	14%
Likely	4%	5%	6%
Very likely	3%	3%	3%
Extremely likely	2%	4%	4%

28 Interest in Purchasing a Labubu

*How interested are you in purchasing Labubu in the next three months? (N = 1,000)*
Response	Percent
Not at all interested	48%
Somewhat interested	5%
Moderately Interested	3%
Very Interested	3%
Extremely Interested	2%
Already have one!	1%
I don’t know what this is	37%

28.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Not at all interested	54%	49%	51%	38%
Somewhat interested	7%	7%	3%	3%
Moderately Interested	4%	4%	2%	1%
Very Interested	9%	4%	0%	1%
Extremely Interested	7%	2%	1%	1%
Already have one!	3%	1%	0%	0%
I don’t know what this is	15%	33%	43%	55%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Not at all interested	50%	46%	46%	52%
Somewhat interested	5%	5%	5%	3%
Moderately Interested	2%	4%	4%	1%
Very Interested	1%	4%	5%	2%
Extremely Interested	1%	3%	5%	1%
Already have one!	1%	1%	2%	0%
I don’t know what this is	39%	37%	33%	39%

Gender


Response	Male	Female
Not at all interested	45%	51%
Somewhat interested	5%	5%
Moderately Interested	4%	2%
Very Interested	4%	3%
Extremely Interested	3%	2%
Already have one!	1%	1%
I don’t know what this is	39%	36%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Not at all interested	53%	43%	46%
Somewhat interested	5%	5%	5%
Moderately Interested	3%	5%	2%
Very Interested	3%	5%	3%
Extremely Interested	2%	2%	3%
Already have one!	0%	2%	1%
I don’t know what this is	34%	38%	39%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Not at all interested	48%	47%	42%	61%
Somewhat interested	4%	5%	8%	6%
Moderately Interested	1%	7%	7%	2%
Very Interested	1%	5%	12%	2%
Extremely Interested	1%	4%	7%	1%
Already have one!	1%	0%	2%	1%
I don’t know what this is	44%	32%	22%	27%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Not at all interested	50%	51%	44%
Somewhat interested	6%	5%	4%
Moderately Interested	3%	2%	4%
Very Interested	3%	3%	4%
Extremely Interested	2%	4%	2%
Already have one!	1%	0%	1%
I don’t know what this is	35%	36%	40%

29 Likelihood of Installing a New Door

*In the next 12 months, how likely are you to get a new exterior (front) door? (N = 1,000)*
Response	Percent
Very Likely	8%
Somewhat likely	16%
Not Likely	76%

29.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Very Likely	11%	10%	7%	6%
Somewhat likely	19%	20%	13%	10%
Not Likely	70%	70%	81%	84%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Very Likely	3%	9%	17%	6%
Somewhat likely	15%	17%	18%	13%
Not Likely	82%	74%	65%	81%

Gender


Response	Male	Female
Very Likely	9%	8%
Somewhat likely	18%	14%
Not Likely	73%	78%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Very Likely	7%	8%	10%
Somewhat likely	17%	17%	14%
Not Likely	76%	75%	76%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Very Likely	7%	8%	15%	6%
Somewhat likely	13%	29%	18%	15%
Not Likely	80%	63%	67%	80%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Very Likely	8%	3%	11%
Somewhat likely	15%	18%	16%
Not Likely	77%	78%	73%

30 Incentives for Sharing Home Photos in Surveys

*If you were asked to take 1 or more pictures of your home during a survey, such as a pantry or laundry room, what level of incentive would motivate you to do so? (N = 1,000)*
Response	Percent
<$20 USD	16%
$20-$30 USD	20%
$31-$40 USD	10%
$41-$50 USD	12%
>$50 USD	33%
I would not consider this for any incentive	9%

30.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
<$20 USD	15%	19%	18%	10%
$20-$30 USD	24%	22%	18%	18%
$31-$40 USD	10%	13%	6%	9%
$41-$50 USD	15%	10%	9%	12%
>$50 USD	28%	32%	39%	34%
I would not consider this for any incentive	8%	5%	10%	16%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
<$20 USD	17%	16%	12%	16%
$20-$30 USD	20%	19%	20%	26%
$31-$40 USD	6%	13%	10%	6%
$41-$50 USD	11%	11%	14%	12%
>$50 USD	36%	31%	39%	29%
I would not consider this for any incentive	11%	9%	5%	10%

Gender


Response	Male	Female
<$20 USD	16%	15%
$20-$30 USD	19%	22%
$31-$40 USD	10%	10%
$41-$50 USD	12%	11%
>$50 USD	35%	32%
I would not consider this for any incentive	9%	10%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
<$20 USD	16%	19%	12%
$20-$30 USD	21%	17%	23%
$31-$40 USD	8%	12%	11%
$41-$50 USD	9%	10%	15%
>$50 USD	34%	33%	32%
I would not consider this for any incentive	12%	9%	7%

Race/Ethnicity


Response	White	Black	Hispanic	Other
<$20 USD	15%	11%	21%	19%
$20-$30 USD	23%	18%	13%	21%
$31-$40 USD	9%	7%	15%	13%
$41-$50 USD	11%	13%	11%	12%
>$50 USD	33%	45%	30%	28%
I would not consider this for any incentive	10%	7%	10%	7%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
<$20 USD	13%	15%	19%
$20-$30 USD	23%	14%	20%
$31-$40 USD	10%	9%	10%
$41-$50 USD	13%	10%	11%
>$50 USD	31%	43%	31%
I would not consider this for any incentive	10%	9%	9%

31 Use of Event Invitation Platforms

*In the past 12 months have you used any of the following to send an invitation for an event you organized? Please select all that apply. (N = 1,000)*
Item	Selected
Evite	14%
Paperless Post	9%
Apple Invites	9%
Partiful	7%
Luma	6%
Minted	6%
None of the above	71%

31.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Partiful	20%	7%	2%	0%
Evite	19%	17%	12%	6%
Apple Invites	18%	13%	2%	2%
Luma	17%	7%	1%	0%
Paperless Post	13%	13%	6%	3%
Minted	10%	8%	3%	1%
None of the above	52%	64%	80%	90%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Paperless Post	9%	8%	11%	10%
Evite	7%	15%	16%	23%
Apple Invites	5%	10%	10%	12%
Partiful	4%	8%	10%	5%
Minted	3%	8%	5%	5%
Luma	3%	8%	8%	4%
None of the above	80%	69%	66%	66%

Gender


Response	Male	Female
Evite	12%	15%
Apple Invites	12%	6%
Paperless Post	9%	10%
Minted	8%	4%
Luma	7%	5%
Partiful	7%	7%
None of the above	70%	72%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Apple Invites	10%	6%	9%
Paperless Post	9%	8%	10%
Evite	7%	12%	21%
Luma	6%	6%	6%
Minted	5%	7%	6%
Partiful	4%	5%	10%
None of the above	77%	72%	65%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Evite	11%	18%	15%	22%
Paperless Post	5%	16%	17%	9%
Apple Invites	5%	17%	13%	16%
Partiful	4%	11%	13%	9%
Luma	3%	11%	12%	9%
Minted	3%	12%	11%	5%
None of the above	80%	57%	61%	58%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Evite	17%	13%	10%
Paperless Post	10%	11%	8%
Apple Invites	9%	11%	8%
Partiful	8%	8%	5%
Minted	7%	5%	5%
Luma	6%	7%	6%
None of the above	68%	69%	76%

32 Utilization of College Degree

*Are you currently using the degree you earned in college or university (post-secondary education) in your job or daily life? (N = 1,000)*
Response	Percent
Yes	34%
No	34%
I don’t currently have a college/university degree	32%

32.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	40%	36%	33%	26%
No	29%	34%	32%	43%
I don’t currently have a college/university degree	31%	30%	35%	31%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	15%	36%	47%	59%
No	37%	35%	30%	32%
I don’t currently have a college/university degree	49%	29%	23%	9%

Gender


Response	Male	Female
Yes	38%	30%
No	34%	35%
I don’t currently have a college/university degree	28%	34%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	10%	29%	62%
No	29%	39%	37%
I don’t currently have a college/university degree	62%	32%	1%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Yes	32%	32%	37%	45%
No	35%	40%	29%	35%
I don’t currently have a college/university degree	33%	28%	35%	20%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	42%	26%	29%
No	31%	39%	36%
I don’t currently have a college/university degree	27%	35%	35%

33 Familiarity with News Media Outlets

*Which of the following news media outlets, if any, have you heard of? Select all that apply. (N = 1,000)*
Item	Selected
New York Times	87%
Wall Street Journal	84%
The BBC	72%
The Guardian	58%
The Economist	47%
Financial Times	39%
The Telegraph	39%
None of the above	7%

33.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
New York Times	84%	83%	90%	91%
Wall Street Journal	79%	78%	90%	92%
The BBC	73%	66%	73%	78%
The Guardian	55%	53%	56%	68%
The Economist	43%	43%	43%	60%
The Telegraph	40%	36%	35%	46%
Financial Times	39%	37%	32%	50%
None of the above	5%	10%	6%	6%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
New York Times	81%	86%	93%	97%
Wall Street Journal	78%	85%	89%	94%
The BBC	61%	71%	83%	89%
The Guardian	47%	57%	69%	76%
The Economist	32%	47%	60%	76%
The Telegraph	31%	40%	40%	58%
Financial Times	30%	37%	47%	64%
None of the above	11%	8%	2%	1%

Gender


Response	Male	Female
New York Times	87%	86%
Wall Street Journal	85%	84%
The BBC	77%	67%
The Guardian	62%	54%
The Economist	53%	42%
Financial Times	45%	34%
The Telegraph	43%	36%
None of the above	5%	9%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
New York Times	81%	88%	92%
Wall Street Journal	78%	86%	90%
The BBC	61%	69%	84%
The Guardian	42%	59%	72%
The Economist	29%	44%	68%
Financial Times	29%	35%	53%
The Telegraph	27%	42%	50%
None of the above	12%	5%	4%

Race/Ethnicity


Response	White	Black	Hispanic	Other
New York Times	88%	86%	83%	85%
Wall Street Journal	87%	82%	75%	87%
The BBC	73%	70%	64%	78%
The Guardian	60%	57%	45%	69%
The Economist	49%	43%	36%	61%
Financial Times	41%	32%	37%	44%
The Telegraph	40%	34%	37%	41%
None of the above	7%	5%	9%	7%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
New York Times	90%	85%	84%
Wall Street Journal	89%	81%	81%
The BBC	79%	69%	65%
The Guardian	66%	49%	53%
The Economist	56%	38%	42%
The Telegraph	44%	30%	37%
Financial Times	44%	37%	36%
None of the above	6%	8%	8%

34 Trust in Local TV News

*How often do you trust your local TV news networks? (N = 1,000)*
Response	Percent
I always trust them	17%
I sometimes trust them	54%
I rarely trust them	17%
I never trust them	4%
I don’t watch local TV news	9%

34.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
I always trust them	21%	16%	14%	18%
I sometimes trust them	48%	53%	55%	59%
I rarely trust them	16%	20%	17%	13%
I never trust them	2%	4%	5%	3%
I don’t watch local TV news	12%	8%	9%	6%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I always trust them	20%	15%	17%	17%
I sometimes trust them	46%	58%	53%	61%
I rarely trust them	17%	17%	19%	13%
I never trust them	4%	4%	4%	1%
I don’t watch local TV news	13%	6%	8%	9%

Gender


Response	Male	Female
I always trust them	21%	14%
I sometimes trust them	51%	56%
I rarely trust them	16%	18%
I never trust them	4%	3%
I don’t watch local TV news	9%	9%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I always trust them	17%	16%	18%
I sometimes trust them	51%	52%	57%
I rarely trust them	19%	18%	14%
I never trust them	5%	5%	2%
I don’t watch local TV news	8%	9%	9%

Race/Ethnicity


Response	White	Black	Hispanic	Other
I always trust them	13%	26%	26%	15%
I sometimes trust them	58%	47%	44%	52%
I rarely trust them	16%	17%	18%	22%
I never trust them	4%	2%	5%	3%
I don’t watch local TV news	9%	9%	7%	8%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I always trust them	24%	12%	12%
I sometimes trust them	57%	44%	54%
I rarely trust them	9%	25%	22%
I never trust them	1%	5%	5%
I don’t watch local TV news	9%	13%	7%

35 Favorite TV Ads

*What’s your favorite ad to see on TV? (N = 1,000)*
Response	Percent
Comedic ad	62%
Ad with a celebrity	12%
Ad with a QR code	5%
I don’t watch any TV with ads	15%
I don’t watch TV	6%

35.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Comedic ad	50%	62%	66%	70%
Ad with a celebrity	18%	12%	10%	7%
Ad with a QR code	9%	5%	3%	2%
I don’t watch any TV with ads	14%	16%	15%	15%
I don’t watch TV	10%	6%	5%	6%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Comedic ad	58%	64%	65%	63%
Ad with a celebrity	14%	12%	8%	10%
Ad with a QR code	5%	5%	5%	1%
I don’t watch any TV with ads	16%	13%	14%	20%
I don’t watch TV	6%	6%	8%	7%

Gender


Response	Male	Female
Comedic ad	66%	59%
Ad with a celebrity	10%	13%
Ad with a QR code	6%	4%
I don’t watch any TV with ads	12%	18%
I don’t watch TV	7%	6%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Comedic ad	60%	62%	65%
Ad with a celebrity	13%	14%	9%
Ad with a QR code	6%	5%	4%
I don’t watch any TV with ads	16%	14%	15%
I don’t watch TV	5%	6%	7%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Comedic ad	65%	58%	58%	58%
Ad with a celebrity	9%	20%	11%	17%
Ad with a QR code	2%	9%	11%	2%
I don’t watch any TV with ads	16%	9%	15%	15%
I don’t watch TV	7%	4%	5%	8%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Comedic ad	63%	61%	62%
Ad with a celebrity	15%	9%	9%
Ad with a QR code	5%	4%	5%
I don’t watch any TV with ads	12%	15%	18%
I don’t watch TV	5%	10%	6%

36 Digital Document Accessibility Challenges

*Have you experienced any of the following difficulties when trying to make documents accessible? (Select all that apply) (N = 1,000)*
Item	Selected
Yes - it didn’t open or display correctly on my phone or computer	34%
Yes - it wouldn’t let me or something went wrong	24%
Yes - the text was too or hard to read	18%
Yes - it didn’t work well with tools I use, like a screen reader	11%
Yes - for another reason	8%
No - I haven’t had trouble with digital documents	24%
No - I haven’t tried to make a document accessible	17%
Not sure	7%

36.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes - the text was too or hard to read	17%	15%	20%	20%
Yes - it didn’t open or display correctly on my phone or computer	35%	36%	34%	33%
Yes - it wouldn’t let me or something went wrong	27%	22%	23%	24%
Yes - it didn’t work well with tools I use, like a screen reader	15%	12%	9%	8%
Yes - for another reason	12%	9%	7%	5%
No - I haven’t had trouble with digital documents	19%	25%	23%	26%
No - I haven’t tried to make a document accessible	13%	13%	17%	24%
Not sure	9%	8%	6%	3%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes - the text was too or hard to read	14%	19%	20%	22%
Yes - it didn’t open or display correctly on my phone or computer	25%	35%	41%	48%
Yes - it wouldn’t let me or something went wrong	20%	23%	32%	26%
Yes - it didn’t work well with tools I use, like a screen reader	11%	11%	9%	14%
Yes - for another reason	6%	10%	7%	9%
No - I haven’t had trouble with digital documents	25%	24%	21%	21%
No - I haven’t tried to make a document accessible	21%	15%	15%	16%
Not sure	10%	5%	7%	3%

Gender


Response	Male	Female
Yes - the text was too or hard to read	18%	18%
Yes - it didn’t open or display correctly on my phone or computer	32%	37%
Yes - it wouldn’t let me or something went wrong	19%	28%
Yes - it didn’t work well with tools I use, like a screen reader	12%	11%
Yes - for another reason	10%	8%
No - I haven’t had trouble with digital documents	26%	21%
No - I haven’t tried to make a document accessible	15%	18%
Not sure	8%	6%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes - the text was too or hard to read	15%	19%	20%
Yes - it didn’t open or display correctly on my phone or computer	27%	35%	42%
Yes - it wouldn’t let me or something went wrong	20%	27%	26%
Yes - it didn’t work well with tools I use, like a screen reader	8%	11%	14%
Yes - for another reason	7%	9%	9%
No - I haven’t had trouble with digital documents	23%	23%	25%
No - I haven’t tried to make a document accessible	24%	14%	12%
Not sure	11%	5%	5%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Yes - the text was too or hard to read	18%	14%	18%	24%
Yes - it didn’t open or display correctly on my phone or computer	37%	26%	29%	40%
Yes - it wouldn’t let me or something went wrong	25%	23%	16%	34%
Yes - it didn’t work well with tools I use, like a screen reader	10%	12%	9%	20%
Yes - for another reason	7%	5%	9%	18%
No - I haven’t had trouble with digital documents	22%	26%	27%	22%
No - I haven’t tried to make a document accessible	20%	16%	9%	12%
Not sure	6%	9%	10%	3%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes - the text was too or hard to read	17%	19%	19%
Yes - it didn’t open or display correctly on my phone or computer	36%	36%	32%
Yes - it wouldn’t let me or something went wrong	26%	22%	23%
Yes - it didn’t work well with tools I use, like a screen reader	11%	12%	10%
Yes - for another reason	6%	10%	10%
No - I haven’t had trouble with digital documents	27%	21%	22%
No - I haven’t tried to make a document accessible	16%	15%	18%
Not sure	5%	9%	8%

37 Response to Inaccessible Digital Document

*What did you do the last time you had trouble using a digital document? (N = 1,000)*
Response	Percent
Tried to find another way (e.g., print or ask for help)	30%
Found it frustrating but pushed through	25%
Gave up and didn’t complete it	11%
I haven’t had trouble using digital documents	28%
Not sure	7%

37.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Tried to find another way (e.g., print or ask for help)	27%	32%	32%	27%
Found it frustrating but pushed through	31%	24%	24%	22%
Gave up and didn’t complete it	12%	8%	12%	12%
I haven’t had trouble using digital documents	22%	28%	24%	35%
Not sure	8%	8%	8%	4%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Tried to find another way (e.g., print or ask for help)	26%	30%	38%	28%
Found it frustrating but pushed through	19%	26%	25%	37%
Gave up and didn’t complete it	14%	11%	4%	9%
I haven’t had trouble using digital documents	31%	27%	27%	23%
Not sure	10%	6%	6%	3%

Gender


Response	Male	Female
Tried to find another way (e.g., print or ask for help)	30%	30%
Found it frustrating but pushed through	25%	25%
Gave up and didn’t complete it	8%	13%
I haven’t had trouble using digital documents	30%	26%
Not sure	7%	7%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Tried to find another way (e.g., print or ask for help)	24%	29%	36%
Found it frustrating but pushed through	19%	27%	29%
Gave up and didn’t complete it	13%	13%	7%
I haven’t had trouble using digital documents	33%	25%	25%
Not sure	12%	6%	3%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Tried to find another way (e.g., print or ask for help)	30%	35%	24%	35%
Found it frustrating but pushed through	24%	18%	31%	25%
Gave up and didn’t complete it	11%	8%	13%	9%
I haven’t had trouble using digital documents	29%	29%	26%	25%
Not sure	6%	11%	7%	7%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Tried to find another way (e.g., print or ask for help)	29%	32%	30%
Found it frustrating but pushed through	26%	23%	24%
Gave up and didn’t complete it	11%	9%	11%
I haven’t had trouble using digital documents	28%	24%	29%
Not sure	6%	11%	6%

38 Enjoyment of TV Ads

*Do you gain pleasure in watching an engaging advertisement on streaming TV? (N = 1,000)*
Response	Percent
Yes	43%
No	45%
I don’t watch ads on streaming TV	12%

38.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	46%	50%	44%	29%
No	44%	41%	45%	51%
I don’t watch ads on streaming TV	11%	9%	11%	20%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	43%	47%	38%	35%
No	41%	42%	52%	56%
I don’t watch ads on streaming TV	16%	11%	9%	9%

Gender


Response	Male	Female
Yes	44%	42%
No	46%	44%
I don’t watch ads on streaming TV	11%	14%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	44%	45%	40%
No	43%	41%	49%
I don’t watch ads on streaming TV	13%	13%	11%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Yes	38%	64%	51%	32%
No	47%	29%	42%	58%
I don’t watch ads on streaming TV	15%	7%	7%	10%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	46%	41%	40%
No	43%	45%	46%
I don’t watch ads on streaming TV	11%	14%	14%

39 Preferred Ads

*What industry of ads do you like to watch? Select all that apply. (N = 1,000)*
Item	Selected
Quick service restaurants/food	39%
Retail	36%
Media	33%
Finance	17%
I don’t like watching any ads	39%

39.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Media	45%	40%	28%	16%
Quick service restaurants/food	37%	43%	40%	32%
Retail	36%	40%	38%	29%
Finance	23%	20%	13%	9%
I don’t like watching any ads	34%	34%	41%	48%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Quick service restaurants/food	40%	41%	37%	28%
Media	38%	32%	27%	27%
Retail	36%	42%	26%	30%
Finance	13%	18%	17%	19%
I don’t like watching any ads	33%	38%	45%	47%

Gender


Response	Male	Female
Quick service restaurants/food	38%	39%
Retail	35%	37%
Media	32%	33%
Finance	23%	11%
I don’t like watching any ads	38%	40%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Quick service restaurants/food	43%	38%	35%
Media	39%	28%	29%
Retail	39%	39%	32%
Finance	15%	17%	18%
I don’t like watching any ads	34%	39%	44%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Quick service restaurants/food	33%	61%	43%	36%
Retail	33%	52%	40%	31%
Media	26%	52%	38%	41%
Finance	11%	30%	22%	22%
I don’t like watching any ads	46%	20%	29%	39%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Quick service restaurants/food	42%	41%	34%
Retail	37%	36%	36%
Media	35%	39%	27%
Finance	17%	18%	16%
I don’t like watching any ads	38%	38%	39%

40 Typical Wine Price Point

*What is your your typical price point per bottle when purchasing wine? (N = 1,000)*
Response	Percent
Less than $10	9%
$10 to less than $50	48%
$50 to less than $100	8%
$100 to less than $200	2%
$200 or more	1%
N/A - I do not purchase wine	32%

40.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Less than $10	8%	9%	7%	11%
$10 to less than $50	38%	49%	51%	50%
$50 to less than $100	13%	11%	5%	3%
$100 to less than $200	5%	2%	1%	0%
$200 or more	4%	1%	0%	0%
N/A - I do not purchase wine	32%	28%	35%	35%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Less than $10	11%	7%	12%	5%
$10 to less than $50	36%	52%	50%	59%
$50 to less than $100	6%	9%	8%	10%
$100 to less than $200	1%	2%	3%	2%
$200 or more	0%	2%	2%	0%
N/A - I do not purchase wine	45%	28%	26%	23%

Gender


Response	Male	Female
Less than $10	9%	9%
$10 to less than $50	46%	48%
$50 to less than $100	9%	7%
$100 to less than $200	4%	1%
$200 or more	2%	1%
N/A - I do not purchase wine	31%	33%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Less than $10	8%	9%	9%
$10 to less than $50	38%	47%	58%
$50 to less than $100	9%	9%	7%
$100 to less than $200	1%	3%	3%
$200 or more	0%	2%	2%
N/A - I do not purchase wine	43%	31%	22%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Less than $10	10%	7%	8%	5%
$10 to less than $50	49%	40%	49%	43%
$50 to less than $100	6%	22%	7%	10%
$100 to less than $200	1%	1%	6%	2%
$200 or more	0%	1%	5%	0%
N/A - I do not purchase wine	34%	29%	24%	39%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Less than $10	10%	11%	7%
$10 to less than $50	52%	41%	45%
$50 to less than $100	8%	10%	8%
$100 to less than $200	2%	0%	3%
$200 or more	1%	1%	2%
N/A - I do not purchase wine	27%	38%	35%

41 Fast Food Orders

*When ordering from fast food restaurants, which of following are you ordering more of this year? Select one. (N = 1,000)*
Response	Percent
Smaller portion sized meals or snacks	18%
Standard/regular sized meals	55%
Larger sized meals that are shareable or that I can eat some now or some later	17%
I don’t order from fast food restaurants	10%

41.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Smaller portion sized meals or snacks	13%	20%	21%	18%
Standard/regular sized meals	56%	55%	59%	47%
Larger sized meals that are shareable or that I can eat some now or some later	25%	20%	13%	11%
I don’t order from fast food restaurants	6%	5%	7%	23%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Smaller portion sized meals or snacks	14%	22%	18%	16%
Standard/regular sized meals	57%	53%	52%	54%
Larger sized meals that are shareable or that I can eat some now or some later	19%	18%	15%	12%
I don’t order from fast food restaurants	9%	7%	14%	18%

Gender


Response	Male	Female
Smaller portion sized meals or snacks	14%	22%
Standard/regular sized meals	60%	50%
Larger sized meals that are shareable or that I can eat some now or some later	17%	17%
I don’t order from fast food restaurants	9%	11%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Smaller portion sized meals or snacks	14%	19%	22%
Standard/regular sized meals	60%	52%	51%
Larger sized meals that are shareable or that I can eat some now or some later	17%	23%	13%
I don’t order from fast food restaurants	9%	7%	14%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Smaller portion sized meals or snacks	19%	17%	15%	21%
Standard/regular sized meals	56%	52%	51%	52%
Larger sized meals that are shareable or that I can eat some now or some later	12%	26%	27%	20%
I don’t order from fast food restaurants	13%	5%	6%	6%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Smaller portion sized meals or snacks	18%	18%	18%
Standard/regular sized meals	54%	53%	56%
Larger sized meals that are shareable or that I can eat some now or some later	17%	20%	16%
I don’t order from fast food restaurants	10%	10%	10%

42 Favorite Lunch Items

*What is your favorite lunch item? (N = 1,000)*
Response	Percent
Sandwich	48%
Salad	17%
Soup	5%
Other (please specify)	6%
All of the above	21%
None of the above	2%

42.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Sandwich	50%	51%	46%	46%
All of the above	20%	21%	26%	19%
Salad	14%	15%	20%	20%
Soup	9%	6%	3%	4%
Other (please specify)	5%	5%	4%	8%
None of the above	3%	2%	1%	3%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Sandwich	44%	50%	48%	56%
All of the above	28%	20%	18%	14%
Salad	16%	19%	13%	16%
Soup	5%	5%	7%	7%
Other (please specify)	4%	5%	10%	7%
None of the above	3%	2%	4%	1%

Gender


Response	Male	Female
Sandwich	57%	41%
All of the above	19%	23%
Salad	11%	23%
Other (please specify)	7%	4%
Soup	5%	6%
None of the above	2%	3%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Sandwich	46%	46%	52%
All of the above	26%	22%	16%
Salad	15%	20%	17%
Other (please specify)	4%	6%	6%
None of the above	4%	2%	1%
Soup	4%	4%	8%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Sandwich	51%	41%	44%	50%
All of the above	20%	28%	23%	20%
Salad	18%	22%	14%	12%
Other (please specify)	6%	3%	3%	11%
Soup	4%	3%	13%	3%
None of the above	2%	4%	2%	4%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Sandwich	51%	45%	47%
All of the above	19%	26%	22%
Salad	17%	16%	17%
Soup	7%	3%	5%
Other (please specify)	5%	5%	6%
None of the above	1%	5%	2%

43 Sushi Preferences

*Which of the following would you most likely choose at a sushi restaurant? (N = 1,000)*
Response	Percent
Avocado roll	17%
Shrimp sushi (ebi- cooked)	17%
Salmon sushi (raw)	12%
Tuna sushi (raw)	11%
Cucumber roll	6%
Yellowtail sushi (raw)	5%
None of the above	32%

43.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Avocado roll	15%	17%	18%	16%
Shrimp sushi (ebi- cooked)	26%	17%	14%	10%
Salmon sushi (raw)	20%	13%	9%	5%
Tuna sushi (raw)	9%	14%	12%	9%
Cucumber roll	6%	6%	6%	7%
Yellowtail sushi (raw)	4%	6%	4%	6%
None of the above	19%	27%	36%	48%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Avocado roll	16%	16%	17%	22%
Shrimp sushi (ebi- cooked)	19%	17%	16%	9%
Salmon sushi (raw)	10%	10%	17%	14%
Tuna sushi (raw)	7%	11%	14%	19%
Cucumber roll	5%	9%	3%	4%
Yellowtail sushi (raw)	3%	6%	5%	7%
None of the above	39%	30%	29%	24%

Gender


Response	Male	Female
Avocado roll	14%	19%
Shrimp sushi (ebi- cooked)	16%	17%
Salmon sushi (raw)	12%	11%
Tuna sushi (raw)	13%	10%
Cucumber roll	5%	8%
Yellowtail sushi (raw)	7%	4%
None of the above	32%	32%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Avocado roll	14%	20%	17%
Shrimp sushi (ebi- cooked)	20%	17%	13%
Salmon sushi (raw)	7%	13%	16%
Tuna sushi (raw)	10%	9%	15%
Cucumber roll	7%	7%	6%
Yellowtail sushi (raw)	3%	5%	8%
None of the above	40%	29%	26%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Avocado roll	17%	10%	19%	16%
Shrimp sushi (ebi- cooked)	13%	31%	22%	13%
Salmon sushi (raw)	8%	13%	16%	23%
Tuna sushi (raw)	11%	9%	10%	17%
Cucumber roll	6%	8%	5%	9%
Yellowtail sushi (raw)	5%	2%	6%	8%
None of the above	39%	27%	22%	14%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Avocado roll	17%	14%	18%
Shrimp sushi (ebi- cooked)	16%	20%	16%
Salmon sushi (raw)	16%	10%	8%
Tuna sushi (raw)	13%	10%	11%
Cucumber roll	8%	8%	5%
Yellowtail sushi (raw)	5%	5%	6%
None of the above	26%	34%	37%

44 Satisfaction with Panera

*Are you satisfied with the amount of dressing served with Panera Bread salads? (N = 1,000)*
Response	Percent
Very satisfied	20%
Somewhat satisfied	20%
Neither satisfied nor dissatisfied	12%
Somewhat dissatisfied	5%
Very dissatisfied	2%
I don’t eat Panera Bread salads	41%

44.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Very satisfied	21%	25%	15%	17%
Somewhat satisfied	21%	19%	23%	16%
Neither satisfied nor dissatisfied	11%	15%	10%	11%
Somewhat dissatisfied	5%	5%	4%	5%
Very dissatisfied	2%	2%	3%	1%
I don’t eat Panera Bread salads	40%	33%	44%	50%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Very satisfied	20%	20%	24%	17%
Somewhat satisfied	14%	24%	18%	23%
Neither satisfied nor dissatisfied	12%	13%	14%	8%
Somewhat dissatisfied	5%	5%	2%	7%
Very dissatisfied	3%	2%	1%	1%
I don’t eat Panera Bread salads	47%	36%	41%	44%

Gender


Response	Male	Female
Very satisfied	20%	20%
Somewhat satisfied	19%	21%
Neither satisfied nor dissatisfied	14%	11%
Somewhat dissatisfied	4%	6%
Very dissatisfied	2%	2%
I don’t eat Panera Bread salads	41%	40%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Very satisfied	19%	19%	22%
Somewhat satisfied	16%	20%	23%
Neither satisfied nor dissatisfied	13%	12%	13%
Somewhat dissatisfied	5%	6%	4%
Very dissatisfied	2%	4%	1%
I don’t eat Panera Bread salads	46%	39%	37%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Very satisfied	17%	34%	24%	15%
Somewhat satisfied	20%	18%	22%	15%
Neither satisfied nor dissatisfied	11%	14%	13%	18%
Somewhat dissatisfied	5%	3%	4%	7%
Very dissatisfied	2%	5%	1%	5%
I don’t eat Panera Bread salads	45%	27%	37%	39%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Very satisfied	22%	19%	19%
Somewhat satisfied	18%	18%	22%
Neither satisfied nor dissatisfied	11%	18%	11%
Somewhat dissatisfied	5%	5%	5%
Very dissatisfied	3%	3%	1%
I don’t eat Panera Bread salads	41%	38%	42%

45 Beandog Consumption

*Would you eat a beandog (corn dog filled with beans instead of a hotdog)? (N = 1,000)*
Response	Percent
Yes	30%
No	70%

45.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	31%	32%	35%	22%
No	69%	68%	65%	78%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	27%	33%	28%	28%
No	73%	67%	72%	72%

Gender


Response	Male	Female
Yes	35%	26%
No	65%	74%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	28%	30%	32%
No	72%	70%	68%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Yes	28%	24%	38%	31%
No	72%	76%	62%	69%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	32%	24%	31%
No	68%	76%	69%

46 Reasons for Buying Candy

*Which of the following would you be most likely to say to convince a friend to get a candy bar at a CVS/drugstore? (N = 1,000)*
Response	Percent
It’s on sale! 2 for 1 it’s perfect	40%
We can split it	16%
You deserve it, you’ve been through a lot	11%
Remember we ate this growing up as kids	10%
It’s healthy…enough	4%
It’s not even that bad for you	1%
None of the above	18%

46.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
It’s on sale! 2 for 1 it’s perfect	41%	42%	39%	35%
We can split it	16%	18%	16%	15%
You deserve it, you’ve been through a lot	13%	9%	13%	8%
Remember we ate this growing up as kids	9%	12%	8%	9%
It’s healthy…enough	7%	4%	3%	2%
It’s not even that bad for you	3%	0%	2%	2%
None of the above	10%	14%	18%	30%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
It’s on sale! 2 for 1 it’s perfect	43%	41%	35%	31%
We can split it	12%	19%	15%	19%
You deserve it, you’ve been through a lot	8%	10%	12%	19%
Remember we ate this growing up as kids	9%	11%	11%	6%
It’s healthy…enough	5%	4%	3%	3%
It’s not even that bad for you	2%	1%	1%	1%
None of the above	20%	14%	23%	21%

Gender


Response	Male	Female
It’s on sale! 2 for 1 it’s perfect	37%	42%
We can split it	13%	20%
You deserve it, you’ve been through a lot	11%	10%
Remember we ate this growing up as kids	11%	8%
It’s healthy…enough	5%	3%
It’s not even that bad for you	2%	0%
None of the above	21%	16%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
It’s on sale! 2 for 1 it’s perfect	44%	44%	33%
We can split it	15%	15%	19%
You deserve it, you’ve been through a lot	6%	11%	15%
Remember we ate this growing up as kids	11%	9%	8%
It’s healthy…enough	4%	4%	4%
It’s not even that bad for you	2%	2%	1%
None of the above	17%	16%	21%

Race/Ethnicity


Response	White	Black	Hispanic	Other
It’s on sale! 2 for 1 it’s perfect	37%	46%	46%	35%
We can split it	17%	11%	16%	18%
You deserve it, you’ve been through a lot	11%	8%	10%	13%
Remember we ate this growing up as kids	8%	15%	9%	17%
It’s healthy…enough	2%	7%	8%	3%
It’s not even that bad for you	2%	1%	1%	1%
None of the above	23%	12%	9%	13%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
It’s on sale! 2 for 1 it’s perfect	40%	40%	39%
We can split it	17%	14%	17%
You deserve it, you’ve been through a lot	12%	9%	10%
Remember we ate this growing up as kids	9%	10%	10%
It’s healthy…enough	4%	7%	3%
It’s not even that bad for you	1%	2%	2%
None of the above	17%	19%	20%

47 Favorite Summer Drinks

*Which of the following summer drinks is your favorite? (N = 1,000)*
Response	Percent
Iced Tea	46%
Lemonade	42%
Neither	12%

47.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Iced Tea	33%	46%	54%	50%
Lemonade	58%	45%	34%	32%
Neither	9%	9%	12%	18%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Iced Tea	50%	46%	45%	38%
Lemonade	39%	44%	42%	43%
Neither	10%	10%	13%	19%

Gender


Response	Male	Female
Iced Tea	42%	50%
Lemonade	47%	37%
Neither	11%	13%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Iced Tea	51%	48%	40%
Lemonade	38%	41%	46%
Neither	10%	11%	14%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Iced Tea	49%	44%	41%	41%
Lemonade	37%	51%	49%	47%
Neither	13%	5%	10%	13%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Iced Tea	45%	42%	49%
Lemonade	44%	46%	38%
Neither	10%	12%	13%

48 Impact of the MAHA Movement

*Has the enablement of the MAHA (Make America Healthy Again) movement changed your view on American foods, beverages and healthcare? (N = 1,000)*
Response	Percent
Greatly Increased Trust	8%
Increased Trust	10%
No Change in Trust	40%
Decreased Trust	9%
Greatly Decreased Trust	13%
I’m not familiar with MAHA	20%

48.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Greatly Increased Trust	10%	10%	7%	5%
Increased Trust	11%	9%	13%	9%
No Change in Trust	37%	39%	39%	45%
Decreased Trust	13%	9%	8%	9%
Greatly Decreased Trust	11%	13%	10%	16%
I’m not familiar with MAHA	19%	21%	23%	17%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Greatly Increased Trust	8%	8%	6%	9%
Increased Trust	8%	12%	10%	8%
No Change in Trust	37%	39%	44%	46%
Decreased Trust	7%	10%	11%	12%
Greatly Decreased Trust	10%	13%	17%	12%
I’m not familiar with MAHA	30%	18%	12%	12%

Gender


Response	Male	Female
Greatly Increased Trust	11%	6%
Increased Trust	13%	8%
No Change in Trust	40%	39%
Decreased Trust	9%	9%
Greatly Decreased Trust	11%	14%
I’m not familiar with MAHA	16%	23%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Greatly Increased Trust	11%	6%	7%
Increased Trust	12%	11%	8%
No Change in Trust	35%	39%	45%
Decreased Trust	7%	12%	10%
Greatly Decreased Trust	9%	17%	14%
I’m not familiar with MAHA	26%	15%	17%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Greatly Increased Trust	7%	12%	12%	2%
Increased Trust	11%	11%	9%	4%
No Change in Trust	40%	41%	35%	42%
Decreased Trust	10%	4%	7%	13%
Greatly Decreased Trust	11%	13%	15%	16%
I’m not familiar with MAHA	20%	19%	21%	22%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Greatly Increased Trust	3%	5%	14%
Increased Trust	6%	6%	17%
No Change in Trust	39%	46%	37%
Decreased Trust	10%	8%	9%
Greatly Decreased Trust	18%	10%	8%
I’m not familiar with MAHA	23%	25%	15%

49 Dentist Visits

*If you had to guess, how many times have you been to the dentist in the last 5 years? (N = 1,000)*
Response	Percent
0	17%
1 to 2	18%
3 to 4	22%
5 to 7	16%
8 to 10	15%
More than 10	13%

49.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
0	13%	20%	16%	14%
1 to 2	17%	20%	21%	11%
3 to 4	29%	24%	21%	13%
5 to 7	19%	17%	17%	11%
8 to 10	14%	10%	14%	23%
More than 10	8%	9%	11%	27%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
0	28%	15%	7%	3%
1 to 2	26%	15%	10%	15%
3 to 4	23%	25%	19%	13%
5 to 7	11%	17%	20%	19%
8 to 10	6%	16%	23%	25%
More than 10	6%	13%	21%	25%

Gender


Response	Male	Female
0	17%	16%
1 to 2	18%	17%
3 to 4	23%	22%
5 to 7	14%	17%
8 to 10	14%	15%
More than 10	14%	12%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
0	25%	18%	7%
1 to 2	23%	20%	11%
3 to 4	26%	19%	20%
5 to 7	13%	19%	16%
8 to 10	6%	16%	22%
More than 10	6%	8%	24%

Race/Ethnicity


Response	White	Black	Hispanic	Other
0	19%	9%	15%	11%
1 to 2	13%	35%	24%	16%
3 to 4	19%	30%	26%	20%
5 to 7	15%	10%	19%	23%
8 to 10	17%	8%	10%	21%
More than 10	17%	8%	6%	8%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
0	14%	22%	17%
1 to 2	19%	19%	16%
3 to 4	20%	23%	24%
5 to 7	16%	14%	16%
8 to 10	15%	11%	17%
More than 10	17%	10%	11%

50 Injectable Weight Loss Drugs

*In your opinion, will the use of injectable weight loss drugs (like Ozempic) continue to grow, beyond it’s current level of use? (N = 1,000)*
Response	Percent
Yes	63%
No	18%
Don’t know	19%

50.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	61%	59%	66%	68%
No	22%	22%	15%	12%
Don’t know	17%	19%	19%	20%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	55%	63%	73%	72%
No	22%	18%	13%	14%
Don’t know	23%	19%	14%	14%

Gender


Response	Male	Female
Yes	65%	61%
No	19%	17%
Don’t know	16%	22%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	49%	70%	73%
No	22%	16%	14%
Don’t know	28%	14%	13%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Yes	64%	53%	62%	71%
No	16%	21%	22%	17%
Don’t know	20%	26%	16%	12%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	69%	50%	62%
No	16%	21%	18%
Don’t know	15%	28%	19%

51 Body Cleansing Preferences

*Do you prefer body wash or bar soap? (N = 1,000)*
Response	Percent
Body wash	66%
Bar soap	34%

51.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Body wash	72%	73%	65%	52%
Bar soap	28%	27%	35%	48%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Body wash	71%	63%	65%	70%
Bar soap	29%	37%	35%	30%

Gender


Response	Male	Female
Body wash	57%	74%
Bar soap	43%	26%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Body wash	68%	68%	63%
Bar soap	32%	32%	37%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Body wash	66%	63%	67%	72%
Bar soap	34%	37%	33%	28%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Body wash	68%	64%	65%
Bar soap	32%	36%	35%

52 Timing of Standing Up on an Airplane

*When do you stand up on an airplane? (N = 1,000)*
Response	Percent
Right when the seatbelt sign goes off	14%
When it’s time for my row to leave	61%
After everyone gets off the plane	7%
I don’t fly	18%

52.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Right when the seatbelt sign goes off	16%	16%	14%	10%
When it’s time for my row to leave	61%	60%	59%	66%
After everyone gets off the plane	7%	7%	5%	8%
I don’t fly	15%	17%	22%	16%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Right when the seatbelt sign goes off	12%	14%	11%	26%
When it’s time for my row to leave	49%	64%	76%	65%
After everyone gets off the plane	7%	7%	8%	2%
I don’t fly	32%	15%	6%	7%

Gender


Response	Male	Female
Right when the seatbelt sign goes off	16%	12%
When it’s time for my row to leave	63%	60%
After everyone gets off the plane	7%	7%
I don’t fly	14%	21%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Right when the seatbelt sign goes off	10%	17%	16%
When it’s time for my row to leave	52%	60%	72%
After everyone gets off the plane	7%	7%	6%
I don’t fly	31%	16%	6%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Right when the seatbelt sign goes off	11%	20%	16%	20%
When it’s time for my row to leave	65%	48%	55%	65%
After everyone gets off the plane	5%	9%	12%	3%
I don’t fly	18%	23%	17%	12%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Right when the seatbelt sign goes off	16%	13%	13%
When it’s time for my row to leave	65%	54%	61%
After everyone gets off the plane	6%	5%	8%
I don’t fly	13%	29%	18%

53 UK Visit

*Have you ever visited the United Kingdom (i.e., England, Scotland, Wales, or Northern Ireland)? (N = 1,000)*
Response	Percent
Yes	27%
No	73%

53.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	30%	22%	23%	34%
No	70%	78%	77%	66%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	9%	27%	37%	61%
No	91%	73%	63%	39%

Gender


Response	Male	Female
Yes	31%	23%
No	69%	77%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	8%	24%	48%
No	92%	76%	52%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Yes	26%	16%	30%	39%
No	74%	84%	70%	61%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	34%	20%	22%
No	66%	80%	78%

54 Most Challenging Language

*In your opinion, what’s the hardest language to learn? (N = 1,000)*
Response	Percent
Chinese	32%
Japanese	12%
English	10%
Russian	9%
Thai	4%
Spanish	4%
German	3%
French	3%
Not sure	23%

54.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Chinese	32%	30%	26%	41%
Japanese	10%	14%	11%	9%
English	15%	11%	6%	8%
Russian	11%	8%	9%	10%
Thai	5%	5%	5%	2%
Spanish	6%	4%	2%	3%
German	3%	4%	5%	1%
French	4%	3%	2%	2%
Not sure	14%	21%	34%	24%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Chinese	24%	32%	39%	45%
Japanese	11%	11%	14%	12%
English	9%	12%	10%	3%
Russian	9%	9%	9%	9%
Thai	5%	4%	3%	7%
Spanish	8%	3%	0%	1%
German	3%	3%	4%	5%
French	3%	2%	3%	2%
Not sure	28%	24%	17%	16%

Gender


Response	Male	Female
Chinese	40%	26%
Japanese	9%	14%
English	10%	10%
Russian	8%	10%
Thai	5%	4%
Spanish	3%	5%
German	3%	3%
French	2%	3%
Not sure	20%	26%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Chinese	23%	30%	43%
Japanese	10%	13%	12%
English	11%	11%	8%
Russian	9%	10%	9%
Thai	3%	5%	5%
Spanish	6%	4%	1%
German	4%	3%	3%
French	3%	3%	2%
Not sure	31%	21%	17%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Chinese	35%	23%	25%	40%
Japanese	11%	10%	16%	5%
English	9%	11%	15%	5%
Russian	8%	10%	12%	12%
Thai	3%	6%	4%	10%
Spanish	3%	5%	5%	5%
German	3%	7%	3%	1%
French	2%	4%	2%	5%
Not sure	26%	23%	17%	17%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Chinese	35%	28%	31%
Japanese	12%	10%	12%
English	7%	11%	12%
Russian	10%	12%	7%
Thai	5%	8%	2%
Spanish	4%	2%	5%
German	3%	1%	5%
French	2%	3%	3%
Not sure	22%	25%	24%

55 Foot Length

*Is one of your feet longer than the other? (N = 1,000)*
Response	Percent
Yes	17%
No	63%
Not sure	20%

55.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	21%	13%	20%	19%
No	66%	68%	57%	59%
Not sure	14%	19%	23%	22%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	15%	18%	22%	15%
No	65%	61%	59%	72%
Not sure	21%	21%	19%	13%

Gender


Response	Male	Female
Yes	18%	17%
No	62%	64%
Not sure	21%	19%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	14%	20%	19%
No	66%	56%	65%
Not sure	20%	24%	16%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Yes	18%	11%	20%	16%
No	60%	69%	66%	69%
Not sure	22%	20%	15%	15%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	17%	15%	18%
No	66%	59%	62%
Not sure	17%	26%	20%

56 Favorite Games

*Which of the following games, if any, is your favorite? (N = 1,000)*
Response	Percent
Mario Kart	19%
Call of Duty	13%
The Sims	6%
Fortnite	4%
EA Sports FC	3%
Roblox	2%
Marvel Rivals	2%
None of the above	26%
I don’t play games	25%

56.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Mario Kart	25%	28%	14%	5%
Call of Duty	18%	18%	10%	4%
The Sims	12%	8%	4%	0%
Fortnite	7%	5%	2%	1%
EA Sports FC	4%	3%	4%	1%
Roblox	5%	2%	2%	1%
Marvel Rivals	3%	3%	0%	0%
None of the above	14%	19%	36%	38%
I don’t play games	11%	14%	28%	50%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Mario Kart	18%	19%	20%	20%
Call of Duty	13%	15%	7%	12%
The Sims	6%	7%	7%	4%
Fortnite	4%	4%	4%	2%
EA Sports FC	3%	3%	4%	4%
Roblox	3%	2%	1%	1%
Marvel Rivals	3%	2%	1%	0%
None of the above	29%	23%	30%	27%
I don’t play games	21%	26%	24%	31%

Gender


Response	Male	Female
Mario Kart	17%	20%
Call of Duty	20%	6%
The Sims	2%	10%
Fortnite	4%	3%
EA Sports FC	5%	1%
Roblox	1%	3%
Marvel Rivals	2%	1%
None of the above	21%	31%
I don’t play games	26%	24%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Mario Kart	19%	17%	21%
Call of Duty	15%	14%	10%
The Sims	7%	5%	6%
Fortnite	4%	4%	4%
EA Sports FC	3%	4%	2%
Roblox	2%	3%	2%
Marvel Rivals	2%	2%	1%
None of the above	26%	29%	25%
I don’t play games	22%	23%	29%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Mario Kart	17%	13%	26%	26%
Call of Duty	10%	21%	18%	11%
The Sims	5%	10%	9%	6%
Fortnite	3%	8%	4%	1%
EA Sports FC	2%	6%	5%	4%
Roblox	1%	3%	2%	7%
Marvel Rivals	1%	4%	3%	4%
None of the above	31%	19%	19%	22%
I don’t play games	31%	16%	15%	20%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Mario Kart	20%	18%	18%
Call of Duty	12%	13%	14%
The Sims	7%	9%	5%
Fortnite	3%	4%	5%
EA Sports FC	3%	3%	3%
Roblox	3%	2%	2%
Marvel Rivals	3%	2%	1%
None of the above	27%	25%	26%
I don’t play games	23%	24%	27%

57 Favorite Ninja Turtle

*Which is the best Ninja Turtle? (N = 1,000)*
Response	Percent
Michelangelo	26%
Leonardo	14%
Raphael	12%
Donatello	12%
None of the Above	8%
I’m not familiar with Ninja Turtles	28%

57.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Michelangelo	25%	33%	26%	16%
Leonardo	13%	20%	13%	7%
Raphael	17%	18%	8%	5%
Donatello	12%	13%	10%	13%
None of the Above	4%	5%	11%	11%
I’m not familiar with Ninja Turtles	30%	11%	30%	49%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Michelangelo	28%	25%	25%	26%
Leonardo	14%	14%	14%	13%
Raphael	16%	12%	9%	8%
Donatello	11%	14%	9%	15%
None of the Above	7%	8%	5%	8%
I’m not familiar with Ninja Turtles	24%	27%	37%	30%

Gender


Response	Male	Female
Michelangelo	25%	26%
Leonardo	14%	15%
Raphael	12%	13%
Donatello	13%	12%
None of the Above	7%	8%
I’m not familiar with Ninja Turtles	29%	27%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Michelangelo	25%	29%	24%
Leonardo	17%	14%	12%
Raphael	15%	11%	11%
Donatello	11%	14%	13%
None of the Above	6%	9%	8%
I’m not familiar with Ninja Turtles	26%	23%	33%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Michelangelo	22%	32%	33%	24%
Leonardo	14%	15%	14%	11%
Raphael	10%	16%	17%	12%
Donatello	11%	15%	12%	15%
None of the Above	9%	6%	6%	5%
I’m not familiar with Ninja Turtles	33%	16%	18%	33%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Michelangelo	26%	28%	24%
Leonardo	12%	15%	16%
Raphael	13%	13%	11%
Donatello	12%	11%	13%
None of the Above	7%	12%	6%
I’m not familiar with Ninja Turtles	30%	21%	29%

58 Perceptions of Dogs

*How amazing are dogs? (N = 1,000)*
Response	Percent
Not amazing at all	3%
A little amazing	8%
Moderately amazing	13%
Very amazing	35%
The amazingest	40%

58.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Not amazing at all	1%	3%	4%	5%
A little amazing	11%	10%	6%	5%
Moderately amazing	14%	13%	14%	13%
Very amazing	36%	32%	33%	41%
The amazingest	38%	42%	43%	36%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Not amazing at all	3%	3%	4%	5%
A little amazing	7%	8%	11%	8%
Moderately amazing	14%	13%	16%	10%
Very amazing	34%	36%	30%	41%
The amazingest	43%	40%	39%	36%

Gender


Response	Male	Female
Not amazing at all	4%	3%
A little amazing	10%	7%
Moderately amazing	16%	11%
Very amazing	38%	32%
The amazingest	33%	47%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Not amazing at all	2%	2%	5%
A little amazing	7%	8%	10%
Moderately amazing	12%	13%	15%
Very amazing	37%	35%	33%
The amazingest	42%	42%	37%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Not amazing at all	2%	4%	3%	10%
A little amazing	8%	11%	7%	10%
Moderately amazing	13%	19%	12%	11%
Very amazing	34%	42%	37%	30%
The amazingest	43%	23%	42%	38%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Not amazing at all	4%	4%	2%
A little amazing	9%	9%	7%
Moderately amazing	13%	16%	13%
Very amazing	34%	36%	36%
The amazingest	41%	35%	42%

59 Transparency in Survey Participation

*Should the market research industry tell you why you should participate honestly in surveys? (N = 1,000)*
Response	Percent
Yes	80%
No	15%
I don’t know what the market research industry is	5%

59.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	83%	79%	81%	77%
No	12%	16%	15%	18%
I don’t know what the market research industry is	5%	5%	5%	5%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	81%	80%	78%	80%
No	12%	17%	16%	16%
I don’t know what the market research industry is	7%	3%	5%	4%

Gender


Response	Male	Female
Yes	79%	80%
No	16%	15%
I don’t know what the market research industry is	5%	5%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	77%	82%	81%
No	15%	15%	16%
I don’t know what the market research industry is	8%	3%	3%

Race/Ethnicity


Response	White	Black	Hispanic	Other
Yes	79%	83%	83%	76%
No	16%	13%	12%	17%
I don’t know what the market research industry is	5%	4%	4%	7%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	82%	80%	77%
No	14%	13%	17%
I don’t know what the market research industry is	3%	7%	6%

60 Preferred Incentives for Survey Participation

*If you were offered an incentive for participating in a survey such as this one, what type of incentive would you most likely choose? (N = 1,000)*
Response	Percent
PayPal	46%
Amazon Gift card	20%
Venmo	14%
Virtual Visa or Mastercard	10%
Bank transfer	7%
Other Gift card	2%
Gaming credits	0%

60.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
PayPal	42%	57%	50%	32%
Venmo	20%	14%	15%	9%
Amazon Gift card	16%	12%	17%	37%
Virtual Visa or Mastercard	11%	11%	9%	10%
Bank transfer	7%	5%	7%	8%
Other Gift card	4%	1%	1%	3%
Gaming credits	0%	0%	1%	1%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
PayPal	54%	47%	42%	29%
Amazon Gift card	14%	19%	25%	32%
Venmo	12%	13%	16%	25%
Virtual Visa or Mastercard	12%	10%	9%	7%
Bank transfer	5%	8%	7%	6%
Other Gift card	3%	2%	0%	1%
Gaming credits	1%	0%	1%	1%

Gender


Response	Male	Female
PayPal	47%	46%
Amazon Gift card	21%	19%
Venmo	12%	16%
Virtual Visa or Mastercard	11%	9%
Bank transfer	7%	7%
Other Gift card	2%	2%
Gaming credits	0%	0%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
PayPal	59%	46%	34%
Amazon Gift card	12%	25%	25%
Virtual Visa or Mastercard	11%	8%	10%
Venmo	11%	12%	19%
Bank transfer	4%	7%	10%
Other Gift card	2%	2%	2%
Gaming credits	1%	0%	0%

Race/Ethnicity


Response	White	Black	Hispanic	Other
PayPal	43%	68%	43%	49%
Amazon Gift card	24%	4%	19%	14%
Venmo	16%	10%	12%	16%
Virtual Visa or Mastercard	7%	10%	19%	11%
Bank transfer	7%	6%	5%	9%
Other Gift card	2%	2%	3%	2%
Gaming credits	1%	0%	0%	0%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
PayPal	44%	56%	45%
Amazon Gift card	19%	13%	24%
Venmo	17%	12%	12%
Virtual Visa or Mastercard	10%	10%	10%
Bank transfer	7%	7%	6%
Other Gift card	3%	2%	1%
Gaming credits	0%	0%	1%

61 2024 Presidential Election

*If you were able to change your vote from the 2024 presidential election, would you? (N = 1,000)*
Response	Percent
No - I would keep my vote the same	72%
Yes - I would switch to a third-party or independent	4%
Yes - I voted for Trump but would switch to Harris	4%
Yes - I voted third party but would switch to Harris	2%
Yes - I voted third party but would switch to Trump	2%
Yes - I voted for Harris but would switch to Trump	2%
I didn’t vote in the 2024 election	16%

61.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
No - I would keep my vote the same	53%	65%	75%	93%
Yes - I would switch to a third-party or independent	5%	6%	3%	1%
Yes - I voted for Trump but would switch to Harris	5%	4%	4%	1%
Yes - I voted third party but would switch to Harris	6%	3%	0%	0%
Yes - I voted third party but would switch to Trump	3%	2%	0%	1%
Yes - I voted for Harris but would switch to Trump	3%	2%	0%	1%
I didn’t vote in the 2024 election	25%	17%	18%	3%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
No - I would keep my vote the same	59%	76%	75%	83%
Yes - I would switch to a third-party or independent	7%	2%	4%	2%
Yes - I voted for Trump but would switch to Harris	2%	5%	3%	4%
Yes - I voted third party but would switch to Harris	3%	2%	3%	1%
Yes - I voted third party but would switch to Trump	0%	3%	2%	1%
Yes - I voted for Harris but would switch to Trump	2%	1%	1%	2%
I didn’t vote in the 2024 election	27%	11%	12%	6%

Gender


Response	Male	Female
No - I would keep my vote the same	74%	69%
Yes - I would switch to a third-party or independent	4%	4%
Yes - I voted for Trump but would switch to Harris	4%	3%
Yes - I voted third party but would switch to Harris	3%	2%
Yes - I voted third party but would switch to Trump	2%	1%
Yes - I voted for Harris but would switch to Trump	1%	1%
I didn’t vote in the 2024 election	12%	19%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
No - I would keep my vote the same	62%	73%	81%
Yes - I would switch to a third-party or independent	6%	3%	3%
Yes - I voted for Trump but would switch to Harris	3%	4%	4%
Yes - I voted third party but would switch to Harris	2%	3%	2%
Yes - I voted third party but would switch to Trump	1%	3%	2%
Yes - I voted for Harris but would switch to Trump	2%	1%	1%
I didn’t vote in the 2024 election	24%	14%	8%

Race/Ethnicity


Response	White	Black	Hispanic	Other
No - I would keep my vote the same	79%	59%	58%	64%
Yes - I would switch to a third-party or independent	3%	2%	5%	8%
Yes - I voted for Trump but would switch to Harris	3%	5%	4%	4%
Yes - I voted third party but would switch to Harris	1%	5%	5%	2%
Yes - I voted third party but would switch to Trump	1%	2%	6%	0%
Yes - I voted for Harris but would switch to Trump	1%	5%	2%	1%
I didn’t vote in the 2024 election	12%	22%	20%	21%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
No - I would keep my vote the same	76%	51%	76%
Yes - I would switch to a third-party or independent	3%	7%	3%
Yes - I voted for Trump but would switch to Harris	2%	3%	5%
Yes - I voted third party but would switch to Harris	3%	2%	1%
Yes - I voted third party but would switch to Trump	1%	1%	2%
Yes - I voted for Harris but would switch to Trump	2%	0%	2%
I didn’t vote in the 2024 election	12%	35%	10%

Survey Details

Verasight collected data for this survey from August 01 - August 06, 2025. The sample consists of 2,000 United States adults. All questions were submitted by attendees of the 2025 Quirks conference. Respondents were randomly assigned to one of two modules (N = 1,000 per module), each containing an approximately equal subset of the survey questions.

The sampling criteria for this survey were:

U.S. adult (age 18+)

The selection criteria for the final sample were:

Passed all data quality assurance checks, outlined below

The data are weighted to match the June 2025 Current Population Survey on age, race/ethnicity, sex, income, education, region, and metropolitan status, as well as to population benchmarks of partisanship and 2024 presidential vote. The margin of sampling error, which accounts for the design effect and is calculated using the classical random sampling formula, is +/- 3.2% for both module A and module B.

All respondents were recruited from the Verasight Community, which is composed of individuals recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting. All Verasight community members are verified via multi-step authentication, including providing an SMS response from a mobile phone registered with a major U.S. carrier (e.g., no VOIP or internet phones) as well as within-survey technology, including verifying the absence of non-human responses with technologies such as Google reCAPTCHA v3. Those who exhibit low-quality response behaviors over time, such as straight-lining or speeding, are also removed and prohibited from further participation in the community. Verasight Community members receive points for taking surveys that can be redeemed for Venmo or PayPal payments, gift cards, or charitable donations. Respondents are never routed from one survey to another and receive compensation for every invited survey, so there is never an incentive to respond strategically to survey qualification screener questions.

To further ensure data quality, the Verasight data team implements a number of post-data collection quality assurance procedures, including confirming that all responses correspond with U.S. IP addresses, confirming no duplicate respondents, verifying the absence of non-human responses, and removing any respondents who failed in-survey attention and/or straight-lining checks. The Verasight data team also reviewed open-ended items to ensure no responses contained nonsensical, inappropriate, or non-sequitur text. Respondents who completed the survey in less than 30% of the median completion time were also removed.

Unmeasured error in this or any other survey may exist. Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

2025 Quirks Omnibus Survey Report

Prepared by Verasight

Key Takeaways

1 Personal Financial Outlook

1.1 Crosstabs

Age

Income

Gender

Education

Race/Ethnicity

Party ID

2 Interest in Online College Programs

2.1 Crosstabs

Age

Income

Gender

Education

Race/Ethnicity

Party ID

3 Local News Viewing Habits

3.1 Crosstabs

Age

Income

Gender

Education

Race/Ethnicity

Party ID

4 Credit Card-Related News Consumption

4.1 Crosstabs

Age

Income

Gender

Education

Race/Ethnicity

Party ID

5 Metal Credit Cards

5.1 Crosstabs

Age

Income

Gender

Education

Race/Ethnicity

Party ID

6 Preferred Payment Method

6.1 Crosstabs

Age

Income

Gender

Education

Race/Ethnicity

Party ID

7 Home Prices Predictions

7.1 Crosstabs

Age

Income

Gender

Education

Race/Ethnicity

Party ID

8 Familiarity with Insurance-Related Jobs

8.1 Crosstabs

Age

Income

Gender

Education

Race/Ethnicity

Party ID

9 Preferred Online Information Search Tool

9.1 Crosstabs

Age

Income

Gender

Education

Race/Ethnicity

Party ID

10 Human vs. AI Chatbot in Personal Health Discussions

10.1 Crosstabs

Age

Income

Gender